Developing a Web 2.0 Social Media Marketing Strategy

Developing a social media marketing plan requires attention to all aspects of your marketing strategy including offline and online marketing. An Internet Marketing plan starts with a solid foundation of SEO (search engine optimization ), possibly complemented with PPC (pay-per-click) plans. But, for long term results, all marketers need to consider how they can leverage the conversations taking place in the online viral communities in social media destination sites.

• Research your top competitor’s presence in Web 2.0 social media sites.
• Interview key stakeholders, e.g., company executives, key resellers, partners, etc.
• Review all your existing marketing materials.
• Research industry blogs and social media properties.
• Recommend a blog strategy and ongoing support.
• Look for opportunities to re-purpose content in social media properties.
• Identify any other industry websites with social media traits and study them for potential use.
• Recommend effective use of social media technologies according to the research findings.
• Recommend effective use of permission based email marketing leveraging social media platforms.

Social Media Marketing Plan Deliverable

Our deliverable will be a document detailing our research with specific recommendations for your company’s specific Web 2.0 Social Media Marketing strategy, no cookie cutter plans here! Find and Convert delivers a custom tailored social media marketing plan distinguishing between short and long term recommendations that can be implemented in phases to suit your budget.

The Web 2.0 Social Media Strategy technologies to be researched and explored will include:

• RSS enabling
• Blogs
• Micro Blogs
• Forums
• Social Networking Sites
• Content Publishing Sites
• Podcasts
• Wikis
• Permission email

Our deliverable will recommend specific ways in which your company can utilize these social media technologies. Wherever possible we'll outline costs, though in many cases the cost is "people's time." Part of the proposed social media strategy may include redefining employee roles to some extent for people to prioritize the details of the social media strategy.

Do you have a social media marketing Web 2.0 strategy in place? You need to before your competition sees you, "Out of the Conversation."

Contact Find and Convert today!

Located in Sunny Tampa Bay, Florida but proudly serving global clients everyday!