Social Media Tools Measure Quantitative – Measure Qualitative

Monitoring your online reputation requires effective use of social media tools. We use a mix of monitoring tools to track and measure the quantitative and qualitative aspects of your social media efforts.

Our social media monitoring focus is to provide details that can be communicated through data, charts or narrative in a meaningful and relevant manner. Our social media tools and subsequent reports include details for those who need it, and business-focused summaries understandable by executives who don’t need to know all the details.

Start With Your Marketing Goals

In order to measure the effectiveness of where you are, you must first identify where you want to go. In the context of your digital marketing strategy, this pertains to your marketing goals.

At the outset of each new client relationship, we start with a baseline social media report. The baseline report serves as a benchmark against future results to be measured. The baseline report documents relevant factors of your digital marketing including a competitive analysis. It’s critically important to track your competitor’s digital marketing progress over a span of time in the course of your social marketing plan.

Measure What Matters Most

Social media monitoring is often misunderstood. There are so many variables that can be analyzed. The question is always which social media tools provide the best quantitative metrics and qualitative insights that matter most to your marketing goals?

Any competent digital marketing agency can and will measure factors such as:

  • Growth of fans, followers, friends
  • Frequency of mentions
  • Engagement
  • Influencers
  • Reach

Our social media monitoring focus is to provide details that can be communicated through data, charts or narrative in a meaningful and relevant manner. Our social media tools and the subsequent reports include details for those who need it, and business-focused summaries understandable by executives who don’t need to know all the details.

Use the right Social Media Tools

We use a mix of social media tools to measure the performance of your digital marketing plans. Depending on our client’s goals and the scope of our relationship, the tools we use range from free to fee-based. We use HubSpot and Google among many other social networking tools to track your progress.

This is a partial list of tools we use. Contact our digital marketing experts to discuss the proper mix of social media tools that are best in monitoring your online brand reputation and your specific marketing goals.