12 Slideshare examples of how to reach an engaged audience on a social media platform that is comprised of a business audience, is 100% visual, offers social sharing potential and lead generation capabilities along with analytics and metrics.
I’m thrilled for my friend and colleague, Joe Pulizzi, founder of Junta42 and Content Marketing Institute for organizing this first rate event. To say it was awesome doesn’t describe it. The speakers, the content, the conversations, and yes the food, were all incredible. Over 600 content marketing professionals attended from 13 countries.
On a daily basis, I hear B2B people say that they use LinkedIn for business and Facebook for personal. They go out of their way to say they don’t want business colleagues or business pages connected to them on Facebook. Each B2B business needs to make this assessment uniquely based on their customer’s behavior.