Items Tagged With backlinks
Written By: Administrator
Section: Services
Category: Search Engine Optimization
2007-12-28 11:15:03
SEO ASSESSMENT
AN OVERVIEW
Background
Many websites were developed for the sole purpose of communicating a business' products, services and overall value proposition to their customers and prospects. Often, the technical and visual design and development of the website did not consider important factors which can adversely affect the ease of search engines finding it, and where search engines will list it (page 1 or 100). And, since search engines don't list entire websites (they list individual web pages), the website's content often was not written in an "optimized" manner for search engines.
SEO Assessment Summary
Find and Convert SEO experts will conduct a fee-based Search Engine Optimization - SEO - assessment of your website using information you provide us in a questionnaire. The primary purpose of the assessment is to identify the hurdles and opportunities for improved search engine rankings.
Why Search Engine Marketing?
Search Engines today drive more than 85% of the Internet traffic. If pages in your website are not listed well in search engines for keywords which are relevant to your products/services, your competitors may have an advantage. Anyone who is looking for your products/services and finds you in a search engine is usually a very qualified lead. Remember, they were looking for you. If your business is not found in search engines for relevant keywords, your business is probably suffering a significant lost opportunity which is hard to quantify. But, rest assured it has a cost.
The SEO Assessment:
In the SEO Assessment our SEO specialists summarize the current status of your website and highlight the possible areas of consideration to improve your Internet marketing strategy so that you can increase traffic to your website from motivated buyers searching on relevant keywords. The SEO assessment done by our search engine optimization specialists:
- Explains the importance of Search Engine Marketing and highlights the broad factors that positively affect organic search engine rankings.
- Summarizes a brief search engine friendliness analysis of your website.
- Identifies the popular search keywords/terms that your prospective customers are potentially using in search engines.
- Compares your website's search engine optimization effectiveness to the competitors you provide us in the questionnaire.
- Suggests how your website can use Search Engine Marketing strategies effectively to produce more sales opportunities.
SEO Assessment Deliverable:
The SEO Assessment report prepared by an SEO expert is approximately a five (5) page document containing the following.
- Google PageRank Value
- Link Popularity
- Search Engine Saturation
- Search Engine Friendly Analysis including:
- Content Analysis: We will analyze the viability of your content in the assessment for search engine optimization.
- Meta Tags: SEO Experts will analyze your Meta tags if you have them, and assess them for search engine optimization.
- Homepage: The Homepage is the most important page of a website in search engine ranking effectiveness. Our search engine optimization specialists will analyze your home page for search engine optimization.
- Robots.txt is a text file meant to be read by robots/ search engine crawlers. Robots parse this file for instructions on what content to index and content not to index. We will determine if you have a robots file and comment on it.
- Sitemap: A sitemap allows search engines to crawl every page on your website if the sitemap is present and optimized. Our SEO experts will determine if you have a sitemap and comment on it for search engine optimization.
- Customized 404 Error page: A 404 error page keeps people on your site and makes it easy for them to navigate to another page of interest. Our SEO specialist will determine if you have a 404 error page and comment on it.
- Optimize source code: Source code optimization is an often overlooked factor in website development. The search engine optimization specialists will assess if your source code is optimized and comment on it for search engine optimization.
Popular Search Terms/Keywords:
Our search engine optimization specialist will research five (5) of your top keywords and summarize each keyword/phrase in a table summary including:
- Monthly search volume
- Average backlinks per page
- Average backlinks per domain
- Suggested number of links to consider for each keyword/phrase
- Identify additional relevant keywords
Competitor Analysis:
SEO Experts will review five (5) of your top competitor's websites and summarize the following in a table summary:
- URL
- PageRank
- Link Popularity
- On-page SEO grade
Final Recommendations:
Based on the findings outlined above, our search engine optimization team will make specific recommendations for a search engine marketing plan. Our SEO experts will address the specific issues identified in your website and opportunities for improved lead generation based on the search terms our SEO specialist researched and the competitive analysis. There is no obligation to contract our services beyond the SEO Assessment.
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