Posts Tagged ‘Bernie Borges’
SEO and Social Media Important to Spend Your Time
Posted by Michelle Berdeal
When it comes to keeping up with the latest and greatest SEO and social media best practices, two of my favorite go-to guys are my boss at Find and Convert, Bernie Borges , and SEOmoz’s Wizard of Moz, Rand Fishkin . Lately, when it comes to the recent search engine algorithm updates, these two always seem to be talking about SEO, social media and shareable content in the same sentence. And in 2011, we have definitely seen a pattern where search marketing and social media marketing are converging .
Facebook Comments System Could Be Huge for B2B Marketers
Posted by Bernie Borges
Anyone doubting Facebook’s ability to expand its ubiquity across the web needs to fully understand how Facebook is spreading its footprint at lightning speed. Facebook’s recent announcement of Facebook Comments system has very interesting benefits and some risks to marketers.
Quora for Marketers 3 Reasons To Avoid
Posted by Bernie Borges
As marketers we must use our time wisely by prioritizing a content strategy over a social media strategy. While I can see benefit to sharing content on Quora when relevant to a question I answer, I can’t justify the additional time it will take. And, I also see the networking benefit. But, it’s not compelling enough to me to make considerable time for it. If I do make time for it, it will come at the expense of something else.
Digital Presentations Spice Them Up – Get Noticed
Posted by Bernie Borges
Bernie Borges interviews Jay Wilder of Brainshark [ 28:28 ] Play Now | Play in Popup | Download (110)
As I expand my content strategy I’ve been exploring tools and technologies to use to create and share my content. I’ve been dabbling in YouTube video. And, I’ve been using Slideshare for years to publish my PowerPoint presentations. And, recently I started experimenting with a service called myBrainshark.
Marketing Plan 3 Words To Guide Me in 2011
Posted by Bernie Borges
Three Words to Guide Bernie Borges' Marketing Plan in 2011 [ 16:50 ] Play Now | Play in Popup | Download (64)
Leverage | Big | Video: These three words were chosen by Bernie Borges to guide his marketing plan in 2011. Bernie leverages people, content and technology. Bernie’s focus in 2011 is on bigger projects that can have bigger outcomes. Bernie’s commitment to video in 2011 is for “man on the street” videos …
Content Marketing Why 2011 is the Year
Posted by Bernie Borges
Bernie Borges Interview with Joe Pulizzi, CEO of Junta42 [ 24:59 ] Play Now | Play in Popup | Download (133)
Content vehicles have been around for decades. But, today content creation has become the center of the marketing plan. Custom publishing people used to be tucked away outside of the marketing department just a few years ago. Now, custom publishing is mainstream. Marketers are figuring out their story and telling it through content.
Chris Brogan Podcast Interview
Posted by Bernie Borges
Interview with Social Media Rock Star, Chris Brogan [ 31:34 ] Play Now | Play in Popup | Download (82)
Chris started blogging around 1998, when it was known as journaling. He wrote fiction stories and all kinds of stuff including fitness and health topics. He even wrote for a literary magazine while in school. But, Chris always knew that writing was not a lucrative career, so he dad to find a way to combine his passion for writing with business. In his telecom job he was a “translator” between the tech guy and the business guy.
Content Rules Interview with Authors
Posted by Bernie Borges
Bernie Borges Interviews C.C. Chapman and Ann Handley, co-authors of Content Rules [ 28:14 ] Play Now | Play in Popup | Download (76)
You know the cliché “we’re singing from the same sheet of music!” That’s what this book is for me. Content marketing has arrived. In short, any marketer who doesn’t understand that needs to. Content Rules is a book that will help you understand how to do content marketing. The case studies alone are worth it. I highly recommend you listen to the podcast and that you read Content Rules.
What is Your Inbound Marketing Consultant Getting You for Christmas?
Posted by Bernie Borges
On the first day of Christmas my Inbound Marketing Consultant gave me a…..
Inbound Marketing Summit Podcast Interviews 2010
Posted by Bernie Borges
Bernie Borges Interviews Marketers at Inbound Marketing Summit 2010 [ 29:09 ] Play Now | Play in Popup | Download (56)
During the 2010 Inbound Marketing Summit in Foxboro, MA I caught up with seven marketers ranging from entrepreneurs, to authors and industry pundits. These show notes tell only part of the story. Be sure to listen to the podcast to hear the full interviews.
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