What did you read and listen to in January? The Find and Convert team is revealing our favorite marketing, design, and even fishing blogs in this rundown - I guarantee you'll discover something new in this list!
Have you ever asked yourself “How do I get more people to read my content?” Something has to make people stop long enough to want to read your blog or to find out what you have to offer. You have to stop people in their tracks and gain their attention in 3 seconds or less. A thousand words can’t do that but one image often can.
This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.
Running a successful business blog doesn’t have to be difficult. But, you do have to make a plan about how to manage it. The tips here are basics to get you started. Stick with a schedule to keep your momentum steady. With a little practice, maintaining a successful business blogging strategy with new content for your current audience and new visitors will take care of itself.
Blogging has become an intricate component of any digital marketing strategy. I have been following NFC Rumors since its inception in May 2011. NFC Rumors is a blog case study that exemplifies what can be accomplished with a well-planned content marketing strategy.
When it comes to keeping up with the latest and greatest SEO and social media best practices, two of my favorite go-to guys are my boss at Find and Convert, Bernie Borges , and SEOmoz’s Wizard of Moz, Rand Fishkin . Lately, when it comes to the recent search engine algorithm updates, these two always seem to be talking about SEO, social media and shareable content in the same sentence. And in 2011, we have definitely seen a pattern where search marketing and social media marketing are converging .
Podcasts Are Not Indexed by Search Engines
Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into a subscribable format such as iTunes or another podcast directory such as Podcast Pickle. You can also subscribe to podcasts from a blog with a link to iTunes. But, to get the most current podcast you must either visit iTunes to synch or visit the producer's blog to listen to current podcasts.
Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died.
Justin Levy wears two primary professional hats. As GM of Caminito Argentinean Steakhouse he is responsible for marketing the single location restaurant globally with local results. He is also GM of New Marketing Labs where along with Chris Brogan they are putting on the Inbound Marketing Summit in Boston, October 7/8.
Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization.