How to Get More Traffic and Leads Through Content Marketing
Wednesday, 05 April 2017
In our second Up Close podcast series co-hosted with Guillaume Decugis, CEO of Scoop.It we deliver a comprehensive education on a topic all marketers care about: Lead Generation Through Content Marketing
- Published in Content & Strategy
No Comments
Your Content Marketing Should Evoke Emotion
Thursday, 02 June 2016
Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.
- Published in Content & Strategy
3 Tips for B2B Marketers in 2016
Friday, 11 March 2016
What will successful B2B marketers will be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone, and two dozen responded…
- Published in Content & Strategy
Inbound Marketing Success = Sales & Marketing Alignment
Tuesday, 01 March 2016
- Published in Content & Strategy
Companies in Regulated Industries Can Also Do Digital Marketing
Thursday, 28 January 2016
The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.
- Published in Content & Strategy
Why Great Design Is the Future of Content Marketing
Friday, 22 January 2016
- Published in Brand Awareness
Content Marketing is a Movement… Thoughts From Content Marketing World 2015
Friday, 11 September 2015
I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day's keynote speech and a panel session I moderated.
- Published in Content & Strategy