How to Get More Traffic and Leads Through Content Marketing

In our second Up Close podcast series co-hosted with Guillaume Decugis, CEO of Scoop.It we deliver a comprehensive education on a topic all marketers care about: Lead Generation Through Content Marketing
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Your Content Marketing Should Evoke Emotion

Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.
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Applying Seth Godin’s Advice to Your Content Marketing Strategy

I’m sure most of you have heard of Seth Godin. If you’re not familiar with Seth Godin, he’s a famous best-selling author, blogger, and marketer. I thought it might be fun to take some of his awesome quotes and apply them to content marketing.
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3 Tips for B2B Marketers in 2016

What will successful B2B marketers will be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone, and two dozen responded…
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Inbound Marketing Success = Sales & Marketing Alignment

Start building a strong social media presence with these three essential social media rules.
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Companies in Regulated Industries Can Also Do Digital Marketing

The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.
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Why Great Design Is the Future of Content Marketing

The importance of visual storytelling is clearly one of the year’s breakout trends.
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B2B Content Marketing Tips from Moz.com Founder, Rand Fishkin

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.
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Winning Through Niche Content Marketing

Content marketing success depends on determining your niche audience and delivering the content it craves. Discover how you can win through niche content marketing.
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Content Marketing is a Movement… Thoughts From Content Marketing World 2015

Content Marketing World
I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day's keynote speech and a panel session I moderated.
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