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How to Get More Traffic and Leads Through Content Marketing

Wednesday, 05 April 2017 by Bernie Borges
In our second Up Close podcast series co-hosted with Guillaume Decugis, CEO of Scoop.It we deliver a comprehensive education on a topic all marketers care about: Lead Generation Through Content Marketing
Content MarketingScoop.It
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  • Published in Content & Strategy
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Your Content Marketing Should Evoke Emotion

Thursday, 02 June 2016 by Alanna Jackson
Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.
Content Marketingemotionshumor
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  • Published in Content & Strategy
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Applying Seth Godin’s Advice to Your Content Marketing Strategy

Tuesday, 31 May 2016 by Alanna Jackson
I’m sure most of you have heard of Seth Godin. If you’re not familiar with Seth Godin, he’s a famous best-selling author, blogger, and marketer. I thought it might be fun to take some of his awesome quotes and apply them to content marketing.
Content Marketingsocial mediastorytelling
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  • Published in Content & Strategy
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3 Tips for B2B Marketers in 2016

Friday, 11 March 2016 by Alanna Jackson
What will successful B2B marketers will be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone, and two dozen responded…
B2B marketersB2B marketingContent Marketing
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  • Published in Content & Strategy
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Inbound Marketing Success = Sales & Marketing Alignment

Tuesday, 01 March 2016 by Alanna Jackson
Start building a strong social media presence with these three essential social media rules.
Content Marketinglead generation
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  • Published in Content & Strategy
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Companies in Regulated Industries Can Also Do Digital Marketing

Thursday, 28 January 2016 by Bernie Borges
The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.
Content Marketing
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  • Published in Content & Strategy
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Why Great Design Is the Future of Content Marketing

Friday, 22 January 2016 by Danielle Devening-Limon
The importance of visual storytelling is clearly one of the year’s breakout trends.
Content Marketingdesign
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  • Published in Brand Awareness
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B2B Content Marketing Tips from Moz.com Founder, Rand Fishkin

Thursday, 21 January 2016 by Stacy Jackson
B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.
b2bContent Marketing
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  • Published in Social Marketing
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Winning Through Niche Content Marketing

Thursday, 14 January 2016 by Bernie Borges
Content marketing success depends on determining your niche audience and delivering the content it craves. Discover how you can win through niche content marketing.
Content Marketingniche contentniche keywordSocial Business Journal
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  • Published in Content & Strategy
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Content Marketing is a Movement… Thoughts From Content Marketing World 2015

Friday, 11 September 2015 by Bernie Borges
Content Marketing World
I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day's keynote speech and a panel session I moderated.
Content MarketingContent Marketing World
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  • Published in Content & Strategy
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A 5 Step Blueprint for Lead Generation through Content Marketing

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