The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase.
After many months of planning our new website (more than we anticipated), we've launched it. But, why should you care? Seriously, you're super busy. So, rather than attempt to get YOU excited about OUR new website, I'm offering you these eight reasons to ignore our new website.
When someone sees a marketer's message in any channel, be it online or offline, eventually there is usually an online touch point. I characterize this as integrated marketing. And, I characterize the online touch points as digital marketing because whether it was an email, a banner, or an organic search listing the catalyst is not always attributable to one online touch point. Therefore, integrated digital marketing is the most effective way to execute marketing plans that deliver measurable results.
Digital marketing is all about attracting customers to your business through various digital channels. Each industry is competitive. And, customers have choices. The marketers that outperform competitors with persona segmentation and deliver a relevant navigation and content experience in all digital marketing assets starting with their website, followed by all social media assets, win the most customers.
The "rising tide affect" phenomenon occurs when people encounter your brand in more than one social channel and "touch" your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your brand across multiple digital assets including one or more social media channels. The person may have clicked to your Facebook page through a Tweet, a website page, an email, a verbal recommendation or from some other referring source.
In today’s digital marketing environment, SEO has a negative connotation for some while others understand it is a necessity in order to achieve long-term successful organic SEO results. The digital marketing landscape is constantly evolving, especially with the use of social media in business, and sometimes it’s hard to keep up with all of these changes. But SEO should not be downplayed as some may think.
Here are three ways marketing teams can improve organic SEO results for overall digital marketing success.
We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I created a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.