Posts Tagged ‘Google’

It has been said that no two SEO companies do it the same. While that’s probably true, SEO is somewhat like accounting (though much more interesting in my opinion) in that the rules of engagement are pretty well defined by Google. Like it or not, the only way to perform search engine optimization that gets results is to create SEO processes that work for the client and for the agency.

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The “rising tide affect” phenomenon occurs when people encounter your brand in more than one social channel and “touch” your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your brand across multiple digital assets including one or more social media channels. The person may have clicked to your Facebook page through a Tweet, a website page, an email, a verbal recommendation or from some other referring source.

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B2B marketers who need to improve their SEO results need to consider both SEO fundamentals and have a willingness to experiment with CTAs to create sales ready conversions. Additionally, social sharing is not an option to compete for search engine rankings. Contemporary SEO success is part fundamentals and social currency.

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