Article Syndication

Link Building for SEO 

"Article Syndication" also known as "Content Syndication" is a very effective technique which improves visibility of your business and Search Engine rankings by creating unique and useful articles, optimizing content for relevant keywords and syndicating them across various general and industry specific websites.

Our Approach to Online Article Syndicate
Successful content syndication can be achieved over time.  It starts with a commitment to adding quality content on your website, which other sites will be willing to syndicate online due to the high quality of your content.

Eventually you will benefit by having a lot of good content rich webpages on your website. The long term SEO benefits are tremendous when content syndication is incorporated into your company's Internet Marketing Strategy.

The articles you write can be syndicated in the following broad category of website properties:

1. Websites that accept articles from various industries. The articles are usually classified in industry-specific categories.
2. Specific industry related websites that accept articles.

Benefits of Content Syndication / Article Syndication
Following are some of the prominent benefits of a Content Syndication Plan:

1. Brand Awareness: Well written advisory articles which are successfully published in a number of different websites, help establish your site as an authority on a particular topic. Such successful syndication of website content leads to a lot of brand awareness and visibility.
2. Incoming Links: When you syndicate content on the Internet, a single article can produce multiple links coming back to your website, thus allowing you to get a number of one -way link backs to your site using various anchor texts. Some article websites, however, might not retain all the links in the text and only allow the hyperlink in the "Author's Bio."
3. Quality & Stronger Incoming Links: A syndicated article allows you the freedom to "not" share the links from within the content with any other external domain. There might otherwise be bad links placed on that webpage by the webmaster.
4. More Long Term Links: Articles have a much longer life span. A well written article is usually not taken off line even after many months/years. Your article could remain in the Archive Section of the website; thereby giving your website long term benefits of the very "old incoming links" embedded in those syndicated articles.
5. Direct Traffic: Articles on other websites are very strong sources of Direct Traffic to your website.
6. Capturing more of the SERPs: The possibility of your Article syndicated on numerous websites, allows your articles to get ranked for some keywords and can capture more real estate of the top 10 search engine ranking positions (SERPs) for a key phrase as time goes by. If the article is syndicated on popular websites, the rankings might appear faster.

Guidelines for Creating Articles for the Purpose of Syndication
The articles that are written as candidates for syndication should follow the following guidelines:

1. Should be informative and useful for the visitors you wish to target.
2. Should be unique, original and not be copied from somewhere else.
3. It should not be time specific in nature.
4. Should not be directly about the services you offer or self publicity.
5. The article should be written well enough to eventually entice the visitor to reach your website to see more articles/ get more information.
6. Write about some of the latest happenings in your industry which could have a significant or long term impact on the industry. These articles are more likely to allow immediate visibility.

Articles for syndication can be created to address some basic / fundamentals of an industry as well. For eg. "5 important considerations for successful article syndication on the web" (arbitrary example), "Top 10 reasons why you should...." etc.

Remember that even the most basic information on a topic in which you have expertise is probably useful to someone who does not have your expertise but has the interest in learning about the topic. Do you have such expertise? Or, do your employees have such expertise? One benefit of content syndication is the opportunity to become recognized as a thought leader in your industry. Article syndication (content syndication) should be approached as a long term investment of time and resources. The benefits can be significant.

Don't put it off!  Get started NOW!

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Business Blogs - Web 2.0 Internet Marketing Strategies 

Blogs are not new. But, just in case you need a definition, a blog (short for weblog) is an online conversation between the host and an audience of people who participate. Blog posts are displayed in a chronological and topical format. A more formal definition of a blog is available here.

For about the last three years Business blogs have been adopted very rapidly by corporations around the globe. The media attention given to blogging for business includes BusinessWeek, Fortune, Smart Company, Wired and even People and Entertainment Weekly. In May 2005 BusinessWeek's front cover story said it best: "Blogs will change your business....Your customers and rivals are figuring blogs out. Our advice, catch up...or catch you later."

Business blogging allows you to listen to what people are saying about your products, your brand, your employees, your partners, your vendors, your competitors, your marketing and all at lightning speed!

When information is posted in a blog by a community of constituents, such information can be incredibly valuable. The knowledge you gain allows you to react in "Internet speed" by learning something in hours versus days or weeks. Consider the impact blogging for business can have on your competitive advantage.

The volume of bloggers on the Internet is staggering. Blog content is the fastest growing form of content on the web with an estimated 100 plus million bloggers. If you think most of them are predicting Paris Hilton's career plans, think again.

Blogging for business can be done at two levels. A business can sponsor a blog, e.g., http://googleblog.blogspot.com. And, individuals within a business can sponsor a blog, notably CEO's and thought leaders, e.g., http://www.mattcutts.com/blog/.

Companies across all industries are using the blogosphere as a platform to communicate. Blogs form communities of people who have something to say on topics of interest. Sometimes, blog posts can be negative but if negative comments are well founded, wouldn't you rather know sooner than later so you can react?

While there are numerous valuable reasons to blog for business, we can not overlook one other reason to blog, namely Internet Marketing. Search engines like blog content because the content is frequently updated. Search engines index blog content frequently and rapidly.  Business blog posts which use your company name, product names or keywords relevant to your products, will produce links which search engines consider to be "important." So, blogging for business can also help you improve search engine optimization results through improved search engine rankings, as well as providing many other business benefits.

Visit our blog to get lots of free tips on search engine marketing strategies at www.findandconvert.com/blog .

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An Internet Marketing strategy needs to be implemented with meticulous attention to detail and results.  Find and Convert can be an extension of your marketing team to implement your Internet Marketing Services.

Find and Convert implements Internet Marketing strategies for clients across the U.S. and Canada.  Our Internet Marketing services cover the basics to the advanced including search engine optimization, link building, pay-per-click advertising (PPC) and Web 2.0 strategies.

When we begin a new client engagement we measure the current status of your Internet Marketing results to establish a baseline.  Using Google Analytics we measure the most meaningful data about your website traffic including traffic, sources of visits, keywords, page views, time spent, bounce rates, conversion rates, conversion costs and much more.  In short, we measure many Internet Marketing details to measure results for ROI - return on the Internet.

As we implement our Internet Marketing services using our expert staff and project-centric approach, we continue to measure results through detailed metrics and trends.  We review reports with you in detail to track results and to understand how the strategy is progressing and what actions should be taken.  We use tools such as Google Analytics and others to deliver data and metrics that allow us to stay close to the action and keep the results on track.  Our measurement and actions taken are proactive and reactive to market shifts.

Visit our SEO, PPC or Web 2.0 pages to learn more.

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Pay-per-Click (PPC) Advertising

Find and Convert expert PPC services are focused on setting up and managing your PPC campaigns to produce the best results possible at the most cost effective budgets.  We set up and manage PPC campaigns in Google Adwords, Capterra, Business.com and select industry directories.

PPC (aka SEM) advertising is different than most other advertising medium in several ways. It starts with the medium - search engines. When someone types a keyword in a search engine, there are two types of results presented. The "organic" results are left justified. These are the results from pages which have been optimized and rank high for given keywords. The "sponsored" results appear in separate sections, usually at the very top and along the right side. They are clearly distinguished as "Sponsored" results.

PPC advertising is part art and part science.  We focus much of our services on the science.  We rely on our client's input for the art.  There are many best practices in PPC which need to be implemented to get great results and our PPC experts know them all.   

PPC advertising can be very cost effective, but it can also be very costly if it's not done properly. There are many nuances which need attention in PPC advertising.

There are several reasons PPC advertising has become so popular:

Control - you can control variables such as when you display your ads, when to pause your ads, where to display ads geographically, the budget you are willing to spend per day, and much more.

Targeted Traffic - you can limit your keywords so that only those searching for your specific products see your ads, e.g., software for construction. You can also set up many campaigns based on topics allowing you to advertise specific products or product segments, e.g., office furniture, office supplies, ink/toner, etc.

Branding - You can control brand promotion in search engines with premium rankings provided your budget allows you to support it.

Measurable- One of the most attractive attributes of PPC advertising is the ability to track results. Using tools such as Google Analytics and industry standard best practices, you can measure factors from the number of impressions to the number of landing page conversions, i.e., leads or sales produced by your ads.

Website Architecture Independent - Unlike SEO, PPC advertising is not dependent on the architecture of your website. The page you direct someone to from your PPC ad is a designated landing page linked to your ad.

Find and Convert PPC expert services can be a valuable resource to your web marketing strategy. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
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Web 2.0 :  Podcast Marketing

A podcast is a digital media file, or a series of such files, that are distributed over the Internet using syndicated feeds for playback on portable media players and personal computers.

Not clear enough? A podcast is a show or episode you listen to on your computer or your MP3 player (which doesn't have to be an iPod). You subscribe to podcasts topics of interest through RSS.

Why Should Marketers Care About Podcasting?

Just ask CNN, the Wall Street Journal and many other media websites, as well as social networking sites who make content available in a podcast format. Ask your competitors who may be rolling out podcast content and capturing brand-building audience and building loyal traffic to their website or blog.

The Content of Your Podcast is Your Advertising

Click Image to view latest Podcasts:
Podcast content is your advertising message! When you produce and market a podcast about something (anything) of interest to your target audience you can engage your audience one-on-one. How many other medium can make that claim? Print can't. Radio can't. Television can't. Tradeshows certainly can't. Podcasts can!!!

Podcasts Have Search Engine Optimization Benefits

When a text summary of your podcast is available on your website (or blog post), search engines will index the content and rank the page according to the relevant content.

Survey Results Point to Podcast Marketing Opportunity

Consider some of these recent facts from a KnowledgeStorm survey* of 3900 IT and business professionals:

B2B technology buyers are listening to podcasts for business interests, specifically technology-oriented topics, according to the study findings. Respondents are listening to podcasts for personal and business interests - 65% responded that they listen for both personal and business interests. Furthermore, these respondents are listening to podcasts on technology specific topics - 72% claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion. Twenty-three percent do so "frequently."

The study also revealed that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

"Fifty-seven percent of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content. That represents real opportunity for savvy marketers."

*The KnowledgeStorm and Universal McCann survey July 2007.

So what information can you deliver to your target audience in a podcast format? How can you market podcast content to build your brand, produce more leads and differentiate from your competitors?

Find and Convert podcast marketing services start with helping you identify strategic opportunities to use podcast marketing in your strategy. Our podcast services also provide best practices, podcast recording/editing/production, podcast directory submission and ongoing episode recording of your podcasts. We'll integrate podcast marketing into your Internet Marketing strategy for results you can measure.

Check out Bernie's podcast on Web Marketing Strategies: Best Practices & Trends.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952