Results You Can Measure - SEO Reporting
Everything we do in the delivery of our Internet Marketing services is measured.  We pride ourselves in producing detailed search engine optimization reports which are easy to read and that explain the results.

Our Internet Marketing reports provide an executive summary section, followed by the details which explain the results of a PPC campaign or a SEO campaign over a period of time, usually a semi-month or a month. 

We use Google Analytics to measure and track many of the important details you care about. 

Our SEO reports are written in a plain English manner so that they can be shared with colleagues in marketing meetings to review status and progress of Internet Marketing strategies and tactics. 

If our industry gave out an award for reports, Find and Convert would win a gold medal.  We know what really counts is results.  Our Internet Marketing reports allow us to measure results on an ongoing basis and help guide the ongoing optimization of your Internet Marketing strategies. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO) is one of the most misunderstood concepts in marketing. But, why is search engine optimization (SEO) important? To answer this, consider how often you and your immediate colleagues use a search engine? How do you use it? The fact is that most people use a search engine as their first source to find a business or product. This is even more critical when a person starts researching vendors for a new product or service they plan to buy. The Internet is where everyone starts their search!  Can they find you??? 

The search engine optimization (SEO) process is somewhat detailed. Search engines have become so large that to optimize a website effectively, you simply can't cut corners.

A good Search Engine Optimization (SEO) plan entails:

• Researching keywords/searched phrases
• Researching your competition
• Revising website architecture to remove technical barriers
• Writing additional content or revising existing content (or both)
• Using appropriate keywords in selected content
• Optimizing the website's code for search engine friendliness
• Setting up a link building plan (an example of how you can't cut corners)
• Working at it on an ongoing basis (it's not a one time process)

Get your SEO plan started NOW! 

Search Engine Optimization Service Overview

Our SEO services start with a survey of your business and your marketing programs. We conduct extensive research on keywords and the competition so that when we reach the point of selecting keywords, we've done our homework and choose the best keywords. As part of our search engine optimization service, we provide detailed guidelines on any specific roadblocks that should be removed from your website's technical architecture. We optimize your content. We also optimize your source code as part of our search engine optimization (SEO) service. We submit you to any search engines which have not already have found you. And, we stay with you for the long haul to make sure your future clients can find you. And, we guide you with strategies so that people who find you in search engines will convert to a qualified sales opportunity.

We offer a fee-based consultative assessment known as the SEO Assessment to conduct an analysis of your website in order to determine the search engine marketing strategies you should implement to improve your website's search engine rankings and lead generation opportunities.

We operate out of Tampa Bay, Florida and serve businesses from the east coast to the west coast of the U.S. and Canada. 

Toll Free:    888-660-1981       
Main:          727-234-0952       

Organic Search Engine Optimization (SEO) Plan

The single most overlooked aspect of website development is an Internet Marketing strategy to drive true business results through your website utilizing Organic Search Engine Optimization. Without implementing a sound Internet Marketing plan, your chance of increasing business through your website is severely limited. Of all the Internet Marketing programs available today, search engine optimization marketing has proven to be the most effective at targeting prospective buyers of products and services.

Search engine marketing is ranked the # 1 promotion method used by marketers.

• Over 85% of all Internet users rely on search engines to find websites (GVU study)
• It's estimated that 60% of users select organic ranking search results over paid listings (advertisements) as long as organic rankings are relevant to the search
• 2/3 of people now feel Web searches are the fastest way to find information
• 62% of small to medium sized businesses (SMB) now consider SEM to be very important for the success of their business
• 60% of people say their opinions of brands have changed as a result of online research
• Most businesses (of any size) can NOT quantify lost business by not being easily found in search engines by prospective buyers (opportunity cost)

Our organic Search Engine Optimization (SEO) Plan is designed to address search engine algorithms of all main search engines. The scope of the professional SEO Plan is customized according to the needs of each website, the target audience it addresses and the online competition associated with it.

Get your SEO plan started NOW!  

Find and Convert functions as an extension of our client’s marketing team.  Many businesses do not employ staff with the level of Internet Marketing expertise and depth of resources we have at Find and Convert. 

Our SEO Services and Expertise Include:

• Website Search Engine Friendly Analysis
• Detailed Keyword Research
• Content Optimization
• Source Code Optimization
• Meta Tag Development
• Anchor Text Optimization
• One Way Link Development
• Press Release (Search Engine) Optimization
• Pay-per-Click (PPC) Campaign Integration
• Landing Page Development
• Website Traffic Statistical Analysis
• Web 2.0 Strategic Consulting
• Blog Strategy & Consulting
• Podcast Strategy & Production
• Website Conversion Services (online and offline)
• Integration of Internet Marketing with Traditional Marketing

SEO Plans

Find and Convert offers enterprise level SEO plans for businesses who seek to engage the expert services of an Internet Marketing agency for ongoing, sustained, long term results across an overall Internet marketing strategy.  Enterprise level SEO plans start at 6 months and often sustain for years, based on measurable results. 

We operate out of Tampa Bay, Florida and serve businesses from the east coast to the west coast of the U.S. and Canada. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Convert Visitors to Your Website into Sales Opportunities 

You're driving traffic to your website through various means including search engine optimization PPC and other forms of marketing activities. But, the ultimate goal of any web internet marketing plan is to convert website visitors to sales opportunities. In web marketing speak we call this a conversion.

Conversion strategies involve various elements of your website. It starts with the ease of navigation of your website followed by well written and presented content. Then, there is the combination of graphic elements and text content and of course the all-in-important call-to-action! The challenge marketers face is the overwhelming amount of content presented to visitors often resulting in the "bounce" (visitors who leave your website without taking any action).

B2B website visitors are often more challenging to convert than B2C visitors because B2B websites are not actually selling a widget in a transaction. Therefore, call-to-actions in B2B websites are generally geared toward producing a sales lead. Web marketers must test various elements of their website landing pages in order to determine the best combination of variable elements that produce the most leads. Testing and optimizing the variable elements is the only way to achieve successful website conversions.

Only through testing, personalization and optimization of variable elements on key pages of your website can you improve conversion rates.

Other effective conversion strategies involve the use of customized phone numbers displayed to website visitors based on certain business rules such as keywords, source of traffic, navigation path, etc. 

Another effective online conversion strategy is use of online chat.  Using business rules, you can display an online chat which invites your website visitor to engage in a conversation. 

We want to help you produce conversion rates which allow you to maximize the sales potential of your web Internet marketing strategy.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Web Conferencing : Hold Meetings Online Anytime

The office has become where ever you are. Traveling to meet clients and prospective clients is still important. But, let's face it, we don't travel as much as we use to in a security and cost conscious society.

Web and audio conferencing allows any business to hold meetings on the web at a moment's notice, or pre-planned. The web is a communication platform which supplies you with leads through search engine marketing. And, using the Internet as a meeting place is a cost effective way to hold internal meetings with staff and external meetings with partners, customers and prospective customers.

Some of the common types of meetings you can hold on the web include:

1. Training events - bring staff together from anywhere in the world for cost effective training.
2. Announcements - announce new products, strategies, events, etc.
3. Sales events - invite prospective customers to attend sales presentations from the convenience of their office.
4. Webinars - conduct web based seminars on any topic of interest.
5. Internal meetings - with employees located across town or across the ocean, holding online meetings removes geography from the equation.
6. Webcast Presentations - record a presentation on the web and distribute the recording to your target audience.

Find and Convert has partnered with industry leader InterCall to provide best-in-class  audio and web conferencing services in the following areas.

Web Conferencing
Online meetings and webinars are an essential part of today's business world. InterCall helps you connect by offering more choices in web conferencing technologies. Choose pay-per-connection or per-seat plans from Webex or Microsoft.

Audio Conferencing
From basic conference calls to events with operator assisted conferencing, InterCall provides services that connect your voice to theirs with reservationless toll free calls as well as operator assisted with advanced options.

Video Conferencing
From traditional video conferencing services to IP-based technology, InterCall connects you with turn-key equipment, bridging, and management services. 

Frost & Sullivan selected InterCall Inc. as the recipient of the 2007 North American Conferencing Company of the Year Award.

Find and Convert is an authorized agent for InterCall.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952