Posts Tagged ‘Google’
One thing is for certain the search experience will become much more personalized than it is already when Google has more data to shift through. Soon the days of the lopsided algorithm that currently consist of who has the most authorative backlinks will begin to be a thing of the past.
It has been said that no two SEO companies do it the same. While that’s probably true, SEO is somewhat like accounting (though much more interesting in my opinion) in that the rules of engagement are pretty well defined by Google. Like it or not, the only way to perform search engine optimization that gets results is to create SEO processes that work for the client and for the agency.
Little did we know that Google’s motive was less about capturing market share from Facebook or Twitter or other social media channels. It’s now evident that Google’s primary motive behind Google+ is to maintain more control over the search marketing landscape.
The “rising tide affect” phenomenon occurs when people encounter your brand in more than one social channel and “touch” your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your brand across multiple digital assets including one or more social media channels. The person may have clicked to your Facebook page through a Tweet, a website page, an email, a verbal recommendation or from some other referring source.
Google announced a major update called Search Plus Your World…Privacy and anti-trust implications aside, this announcement simply comes down to one point. As marketers we want our content shared on Google+. Period.
Ethical SEO is merely the process of paying attention to these details in order to gain SEO favor with Google’s bots. So, just cooperate with Google and chances are you’ll get good SEO ranking results.
The Panda update is Google’s way of doing some housecleaning. Panda was launched to reward websites with high quality content, and penalize websites with low quality content and non-organic inbound links. Google’s primary goal is to deliver relevant search results to maintain brand loyalty and dominance in search.
B2B marketers who need to improve their SEO results need to consider both SEO fundamentals and have a willingness to experiment with CTAs to create sales ready conversions. Additionally, social sharing is not an option to compete for search engine rankings. Contemporary SEO success is part fundamentals and social currency.
A traditionally SEO optimized website is no longer enough to rank well for competitive keywords. Marketers need to produce video and photo image content that is likewise optimized with the proper tags and descriptions. Delivery of downloadable content can also be indexed and therefore sends positive signals to Google and Microsoft that you are a producer of diverse content. Content across other social channels are worthy of a marketer’s focus.
Google+ is currently only useable by individuals. According to a credible Google spokesperson we can expect to see the business features later this year. I will speculate what types of business features we might see from Google. Think Google Analytics. Think Adwords. Think Maps, Places, Video. We’ve already seen Gmail integration. I’m hoping the game changing features will be around metrics, which is where Facebook is weakest.