Inbound marketing best practices with the added dimension of understanding the modern buyer’s process in their journey allows the modern marketer to be aligned with the modern buyer. Only then can the modern marketer create experiences that resonate with the modern buyer.
When someone sees a marketer's message in any channel, be it online or offline, eventually there is usually an online touch point. I characterize this as integrated marketing. And, I characterize the online touch points as digital marketing because whether it was an email, a banner, or an organic search listing the catalyst is not always attributable to one online touch point. Therefore, integrated digital marketing is the most effective way to execute marketing plans that deliver measurable results.
Marketing executives have more choices than ever to reach their target audience including offline channels such as print, television, radio and events, and online choices include owned web assets, social media and mobile. How does a marketer integrate all these channels in measurable and effective ways?
Whether your Twitter goals are monetary or not, there are many ways Twitter can be profitable for your business. Twitter works best when it is integrated into your strategic marketing plan. Twitter alone is rarely an effective marketing strategy. It should be part of your marketing mix. A cog in your marketing wheel.