Business Blogs - Web 2.0 Internet Marketing Strategies 

Blogs are not new. But, just in case you need a definition, a blog (short for weblog) is an online conversation between the host and an audience of people who participate. Blog posts are displayed in a chronological and topical format. A more formal definition of a blog is available here.

For about the last three years Business blogs have been adopted very rapidly by corporations around the globe. The media attention given to blogging for business includes BusinessWeek, Fortune, Smart Company, Wired and even People and Entertainment Weekly. In May 2005 BusinessWeek's front cover story said it best: "Blogs will change your business....Your customers and rivals are figuring blogs out. Our advice, catch up...or catch you later."

Business blogging allows you to listen to what people are saying about your products, your brand, your employees, your partners, your vendors, your competitors, your marketing and all at lightning speed!

When information is posted in a blog by a community of constituents, such information can be incredibly valuable. The knowledge you gain allows you to react in "Internet speed" by learning something in hours versus days or weeks. Consider the impact blogging for business can have on your competitive advantage.

The volume of bloggers on the Internet is staggering. Blog content is the fastest growing form of content on the web with an estimated 100 plus million bloggers. If you think most of them are predicting Paris Hilton's career plans, think again.

Blogging for business can be done at two levels. A business can sponsor a blog, e.g., http://googleblog.blogspot.com. And, individuals within a business can sponsor a blog, notably CEO's and thought leaders, e.g., http://www.mattcutts.com/blog/.

Companies across all industries are using the blogosphere as a platform to communicate. Blogs form communities of people who have something to say on topics of interest. Sometimes, blog posts can be negative but if negative comments are well founded, wouldn't you rather know sooner than later so you can react?

While there are numerous valuable reasons to blog for business, we can not overlook one other reason to blog, namely Internet Marketing. Search engines like blog content because the content is frequently updated. Search engines index blog content frequently and rapidly.  Business blog posts which use your company name, product names or keywords relevant to your products, will produce links which search engines consider to be "important." So, blogging for business can also help you improve search engine optimization results through improved search engine rankings, as well as providing many other business benefits.

Visit our blog to get lots of free tips on search engine marketing strategies at www.findandconvert.com/blog .

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Contact Find and Convert - Internet Marketing Services

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Find and Convert is an Internet marketing agency located in Tampa Bay, Florida and serves clients across the U.S. and Canada. Our clients are businesses mostly in the following industries: Manufacturing/Distribution/Wholesale; Professional Services; Technology/Software/VARs.  

We understand that SEO, PPC, Web 2.0/Social Media Marketing and Internet marketing in general is a challenge many businesses face.  Internet marketing is all we do.  We are Internet marketing specialists.  Our clients also benefit from our deep understanding of all strategic marketing issues including offline marketing.  We don't approach your Internet marketing strategy in a vacuum. We meticulously examine all aspects of your marketing plans in order to design and implement Search Engine Optimization (SEO), PPC, Web 2.0/Social Media Strategies which produce measurable ROI - return on the Internet.

We want to be your Internet marketing agency. Contact us TODAY!

Search Engine Optimization (SEO) - A sound search engine optimization SEO plan takes planning and attention to detail. Our team of search engine marketing specialists will research your competitors, help you select the best keywords, recommend a content optimization strategy, optimize your code and help you monitor it on an ongoing basis. We offer a fee-based consultative assessment known as the SEO Assessment to conduct an analysis of your website in order to determine what strategies you should implement to improve your website's search engine rankings and lead generation opportunities. Small business SEO plans are also available.

Pay-Per-Click Advertising (PPC) - We'll set up your PPC plan or manage your existing PPC plan. Our search engine marketing specialists will research your keywords, determine the most effective bid rates for your keywords, design your ads, design your landing page(s), test your ads and monitor their performance on an ongoing basis. You'll get measurable results from your custom PPC campaigns. Our goal is to produce the most cost effective conversions (leads) from your PPC campaigns through our PPC search engine marketing service.

Web 2.0 Search Engine Marketing Strategies- Web 2.0 offers exciting new ways to market your business through RSS, blogging, social media optimization, podcasting and others. Our Internet Marketing specialists will work collaboratively and strategically with you to design Web 2.0 strategies that will help you harness the opportunities available to generate new sales opportunities in Web 2.0. It's not a matter of "if" but "how" and "when" your business launches a Web 2.0 marketing strategy.

Link Building Plans - Any search engine marketing or search engine optimization plan must include a link building plan. The reason is that search engines determine the popularity of your content through inbound links. Search engines consider both the quantity and relevance of the incoming links to your website. Our search engine optimization specialists will recommend and implement legitimate, one way link building plans to get you found in search engines for even some of the most competitive keyword phrases.

Article Syndication- "Article Syndication" is a very effective technique which improves visibility of your business, your website's content and can help improve your search engine rankings. By creating unique and useful articles and optimizing them for relevant keywords and syndicating them across various websites, you'll improve search engine rankings for selected keyword phrases.

Landing Page Conversion - Ensure that you convert as many of your website visitors to qualified prospects by using proven testing techniques and best practices. The only way to maximize landing page conversions is to test different versions of your landing pages. Our search engine marketing consultants know the most effective and proven techniques and will set up, monitor and measure tests to maximize your landing page conversions so that we produce the most leads possible.

Call Tracking - More than half of all the website visitors will contact a business offline. Our search engine marketing experts will set up unique toll free or local phone numbers to track website visitors. Using business rules to track calls from variables such as keywords, ads, landing pages, etc., we can measure the components of your search engine marketing strategy producing the best results.

Podcast Marketing- B2B marketers are rapidly embracing podcasts as a communication medium to strengthen brand and generate sales leads. Business professionals are listening to podcasts on topics which have traditionally been delivered in white papers, case studies, reports, webcasts and live events. Marketers can deliver effective one-to-one communication to people who subscribe to your podcast content. Our Internet Marketing consultants will help you design a podcast marketing strategy as well as produce your podcasts and help you market your podcasts in directories such as iTunes and optimize them for search engines.

Web Conferencing- B2B marketers have come to understand the efficiency of running meetings and events on the web. Find and Convert has partnered with Intercall to bring you the most powerful and cost effective web and audio conferencing services available to conduct meetings online.

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Internet Marketing Reporting 

Results You Can Measure - Internet Marketing Reporting
Everything we do in the delivery of our Internet Marketing services is measured.  We pride ourselves in producing detailed search engine optimization reports which are easy to read and explain the results.

Our Internet Marketing Reports provide a summary section, followed by the details which explain the results of a PPC campaign or a SEO campaign over a period of time, usually a semi-month or a month. 

Our Internet Marketing reports are written in a manner that they can be shared with colleagues in marketing meetings to review status and progress of Internet Marketing strategies and tactics. 

If our industry gave out an award for Internet Marketing reports, Find and Convert would win a gold star.  We know what really counts is results.  Our reports allow us to measure results on an ongoing basis and help guide the ongoing optimization of your Internet Marketing strategies. 

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Social Media Optimization (SMO)

Web 2.0 sites such as social networking sites are now an important aspect of any Internet Marketing strategy.  The way a business uses social media sites to produce sales opportunities vary from business to business.  Businesses have seen tremendous gain in traffic due to properly Optimizing Social Media in their Internet marketing campaign strategies.

Building communities or participating in social communities allow any marketer to tap into the collective influence of people who share common interests on the web.

Social networking sites such as Facebook provide business opportunities if you know how to leverage these opportunities.  Additionally, other social media marketing sites with vertical industry focus or demographic focus can offer viable marketing potential.

Find and Convert will assess the opportunities to use social media optimization in your Internet Marketing strategy.  Don't postpone the power of social media in your Internet Marketing strategy.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952