SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!
Got a Question? 727.234.0952
  • Social Business Engine
  • Podcasts

Find and Convert

  • Services
    • Strategies
      • Content Marketing Strategies
      • Social Media Strategies
      • Employee Advocacy Strategies
    • Content Creation
      • E-books
      • Infographics
      • Blog Content
      • Podcasts
      • Webinars
    • Promote & Engage
      • Social Media Marketing
      • Online Advertising
      • Employee Advocacy
      • Email Marketing
      • Webinars
  • Solutions
    • Marketing Automation
    • Employee Advocacy
    • Content Intelligence
    • Inbound Marketing
    • Training Solutions
  • Portfolio
  • Blog
  • About Us
    • Testimonials
  • Contact Us
SCHEDULE AN APPOINTMENT

Inbound Marketing Success = Sales & Marketing Alignment

Tuesday, 01 March 2016 by Alanna Jackson
Start building a strong social media presence with these three essential social media rules.
Content Marketinglead generation
Read more
  • Published in Content & Strategy
2 Comments

4 Myths to Avoid in B2B Inbound Lead Generation

Friday, 20 September 2013 by Bernie Borges
Social business characteristics
Avoid these 4 myths in B2B inbound lead generation. Adopt a methodical commitment with a “marathon, not a sprint” mindset for sustained results.
b2blead generation
Read more
  • Published in Content & Strategy
5 Comments

3 Reasons Your Sales Funnel is Like Dating

Monday, 30 July 2012 by Bernie Borges
The healthiest sales funnel has a diverse mix of leads, not all of which are sales ready. Targeting a mix of leads across all three stages of the sales funnel is a productive way of maintaining a healthy flow of leads that mature into sales ready leads. Here's a look at the three stages of the sales funnel and some of the marketing plans that can keep your sales funnel healthy.
Inbound Marketinginternet marketinglead generationsales funnel
Read more
  • Published in Content & Strategy
6 Comments

B2B Lead Generation Strategies That Fill Your Funnel

Thursday, 02 February 2012 by Bernie Borges
All B2B marketers have a dual objective when it comes to lead generation. They want to fill the top of funnel (TOFU) to build the sales pipeline. A healthy sales pipeline produces viable sales opportunities over the long term. But, marketers also have pressure to produce leads that are sales ready now. These leads move to the bottom of the funnel (BOFU) quickly.
B2B lead generationBOFUlead generationsocial sharingTOFU
Read more
  • Published in Content & Strategy
2 Comments

Conference Marketing Lead Generation Tactics in the Digital Age

Thursday, 05 January 2012 by Bernie Borges
Social Fresh 2012 convention
Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.
Brandbrand buildingconference marketingevent marketinglead generationmarketingNFCQR codesSocial Fresh East
Read more
  • Published in Social Marketing
4 Comments

5 B2B Lead Generation Strategies for 2012



Tuesday, 01 November 2011 by Bernie Borges
5 B2B Lead Generation Strategies for 2012


What content are you producing in the current quarter that will fill your sales pipeline for 2012? Consider getting back to basics. What are the top 10 questions your customers ask? Just check with your customer service department and they’ll tell you.
b2bInbound Marketinglead generationsales pipeline
Read more
  • Published in Content & Strategy
16 Comments

LinkedIn for Marketing and Sales Get Results

Monday, 10 October 2011 by Bernie Borges
LinkedIn for Sales Professionals
Too many marketing professionals underestimate or misunderstand the power of LinkedIn for branding and lead generation. Your LinkedIn Company Page is a powerful social destination to display your products and services, communicate positioning message and promotional offers, as well as allow visitors to meet your employees.
b2bjoblead generationLinkedInsales professionalssocial networking
Read more
  • Published in Social Marketing
4 Comments

B2B Leads Approved by Sales How to Attract Them

Monday, 24 January 2011 by Bernie Borges
I recently co-hosted a webinar with Dale Underwood, CEO of EchoQuote and Tony Gonzales, Sales Director at Federal Appliance, a successful user of this lead generation technique. Below is the entire webinar recording. If you are a Marketing or Sales executive responsible for lead generation in a B2B selling environment, this webinar will be worthwhile.
b2bB2B lead generation strategiesB2B leadsbudgetary pricingBusiness-to-businessechoquotelead generationquote requestSales lead
Read more
  • Published in Content & Strategy
15 Comments

B2B Sales Leads 4 Steps to Sales Ready Leads

Wednesday, 12 January 2011 by Bernie Borges
We now live in the age of transparency. Visitors to your website can remain anonymous across all their visits until they are ready to identify themselves to your sales team. The risk you take is that you can keep visitors engaged enough to bring them back to your website and eventually convert them to a sales lead. That's a big risk...
b2bB2B leadsbudgetary pricingBusiness-to-businesscall-to-actionlead generationonline marketingPricingprospectsSales leadsales leads
Read more
  • Published in Content & Strategy
7 Comments

Two Lead Generation Strategies That Work

Monday, 11 October 2010 by Bernie Borges
Many B2B marketers fail to offer website visitors and social media encounters compelling reasons to engage. The biggest mistake in online B2B marketing is limiting CTAs to “contact us.” So often a website visitor is conducting research. They are simply not ready to “contact you.” But, if you offer a B2B website visitor something compelling that aligns with their stage in the buying process, they will often accept your offer. Traditionally, a popular B2B CTA has been a white paper download. This can be very effective, but it’s so common that it must be compelling. White paper CTAs with an image and a benefit statement usually perform best. E-books can perform even better than white papers.
B2B marketingB2C marketingbudgetary pricingInbound Marketinglead generationonline marketingpricing requestsales funnel
Read more
  • Published in Content & Strategy
21 Comments

Categories

A 5 Step Blueprint for Lead Generation through Content Marketing

Bernie’s Upcoming Events

Summit on Content Marketing
Summit on Content Marketing
May 26, 2017

Social Media

Tweets by @FindandConvert

  • GET SOCIAL
Find and Convert

© 2017. All rights reserved. Find and Convert
Image Credits
Terms & Conditions - Privacy Policy

TOP