Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach.
The question to ask is not if social selling is legit? The question to ask is are you ready for it? Not all organizations are ready for social selling. It requires a social business culture that starts in the C-Suite to embrace social selling. If you respond affirmatively to all five of these, you are either well on your social selling journey, or you're ready to embark on it now.
Everything in business takes time and effort. The "it's a marathon, not a sprint" cliche is applicable here. Get serious about LinkedIn using this mindset and these techniques and watch your results grow.
The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective.
If you're serious about using LinkedIn to grow your business, whatever that means to you, you are an inbound marketer. Buzzword aside, the fundamental goal of using LinkedIn is for opportunities to come to you in some way. An inbound marketer creates value and interest through content and engagement to attract opportunities. This is the purest form of inbound marketing.
In today’s social media landscape, an employee’s brand is also the corporate brand whether you choose to accept that or not. HR and marketing executives should embrace the expanded LinkedIn Professional Publishing platform by offering guidance to their employees on how to use it for mutual branding value.
The way the social employee and the corporate brand use LinkedIn in content marketing can be very effective if you follow these guidelines. The content you share on LinkedIn must be relevant to your audience in order to be received as credible and trustworthy.
This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.
On June 1st, BizJournal in cooperation with Spark Business from Capital One launched a national competition called Social Madness. This contest is indeed social madness in every sense. Frankly, a contest that promotes a 5 year old mindset is very disappointing. At best it's outdated thinking. At worst, it's an insult to the intelligence of the consumer.