SEO ASSESSMENT

AN OVERVIEW

Background
Many websites were developed for the sole purpose of communicating a business' products, services and overall value proposition to their customers and prospects. Often, the technical and visual design and development of the website did not consider important factors which can adversely affect the ease of search engines finding it, and where search engines will list it (page 1 or 100). And, since search engines don't list entire websites (they list individual web pages), the website's content often was not written in an "optimized" manner for search engines.

SEO Assessment Summary
Find and Convert SEO experts will conduct a fee-based Search Engine Optimization - SEO - assessment of your website using information you provide us in a questionnaire. The primary purpose of the assessment is to identify the hurdles and opportunities for improved search engine rankings.

Why Search Engine Marketing?
Search Engines today drive more than 85% of the Internet traffic. If pages in your website are not listed well in search engines for keywords which are relevant to your products/services, your competitors may have an advantage. Anyone who is looking for your products/services and finds you in a search engine is usually a very qualified lead. Remember, they were looking for you. If your business is not found in search engines for relevant keywords, your business is probably suffering a significant lost opportunity which is hard to quantify. But, rest assured it has a cost.

The SEO Assessment:
In the SEO Assessment our SEO specialists summarize the current status of your website and highlight the possible areas of consideration to improve your Internet marketing strategy so that you can increase traffic to your website from motivated buyers searching on relevant keywords. The SEO assessment done by our search engine optimization specialists:

1. Explains the importance of Search Engine Marketing and highlights the broad factors that positively affect organic search engine rankings.
2. Summarizes a brief search engine friendliness analysis of your website.
3. Identifies the popular search keywords/terms that your prospective customers are potentially using in search engines.
4. Compares your website's search engine optimization effectiveness to the competitors you provide us in the questionnaire.
5. Suggests how your website can use Search Engine Marketing strategies effectively to produce more sales opportunities.

SEO Assessment Deliverable:

The SEO Assessment report prepared by an SEO expert is approximately a five (5) page document containing the following.

• Google PageRank Value
• Link Popularity
• Search Engine Saturation
• Search Engine Friendly Analysis including:
  • Content Analysis: We will analyze the viability of your content in the assessment for search engine optimization.
  • Meta Tags: SEO Experts will analyze your Meta tags if you have them, and assess them for search engine optimization.
  • Homepage: The Homepage is the most important page of a website in search engine ranking effectiveness. Our search engine optimization specialists will analyze your home page for search engine optimization.
  • Robots.txt is a text file meant to be read by robots/ search engine crawlers. Robots parse this file for instructions on what content to index and content not to index. We will determine if you have a robots file and comment on it.
  • Sitemap: A sitemap allows search engines to crawl every page on your website if the sitemap is present and optimized. Our SEO experts will determine if you have a sitemap and comment on it for search engine optimization.
  • Customized 404 Error page: A 404 error page keeps people on your site and makes it easy for them to navigate to another page of interest. Our SEO specialist will determine if you have a 404 error page and comment on it.
  • Optimize source code: Source code optimization is an often overlooked factor in website development. The search engine optimization specialists will assess if your source code is optimized and comment on it for search engine optimization.

Popular Search Terms/Keywords:
Our search engine optimization specialist will research five (5) of your top keywords and summarize each keyword/phrase in a table summary including:

• Monthly search volume
• Average backlinks per page
• Average backlinks per domain
• Suggested number of links to consider for each keyword/phrase
• Identify additional relevant keywords

Competitor Analysis:
SEO Experts will review five (5) of your top competitor's websites and summarize the following in a table summary:

• URL
• PageRank
• Link Popularity
• On-page SEO grade

Final Recommendations:
Based on the findings outlined above, our search engine optimization team will make specific recommendations for a search engine marketing plan. Our SEO experts will address the specific issues identified in your website and opportunities for improved lead generation based on the search terms our SEO specialist researched and the competitive analysis. There is no obligation to contract our services beyond the SEO Assessment.

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Find and Convert Client Testimonials

Our Internet Marketing strategy was built on the premise of fully synchronized tactics.  Our target audience is so narrowly defined that, we knew a search engine optimization plan would be a necessary part of our marketing equation if we were going to effectively reach our target.  And we knew we didn’t have the expertise in house so we turned to Find and Convert.  By following the SEO strategy they recommended we are seeing measurable results.  We’re seeing more traffic visited to our website from relevant keywords, which previously did not produce visitors to our website.  The result is new business opportunities coming from the Internet which have a high value.
Gordon – Director of Marketing, Data Management and Analysis Company

Find and Convert really gets it!  They have improved our lead generation results through effective implementation of specific Internet marketing strategies.  They are proactive and produce measurable results.  And, they integrate our Internet marketing tactics with our offline marketing plans streamlining the use of outside resources for our marketing efforts.
Marc – CEO, Enterprise Learning Solutions Software Provider 

Since we engaged search engine marketing strategy and services with Find and Convert we've achieved measurable improvement in search engine rankings and leads from our website. They've implemented a strategy for organic search engine rankings as well as pay-per-click advertising in Google. They provide meticulous detail on the metrics and thorough follow through on the execution. The results speak for themselves as we now get leads we didn't previously receive from our website.
Eric, Marketing Communications Manager - Manufacturing solutions software company 

We understand the potential to increase our website traffic through search engines resulting in new sales opportunities. We also recognized that we needed outside expertise to take our efforts to the next level. Find and Convert has completed the initial phase of our search engine optimization plan and already we've seen a noticeable improvement in our search engine rankings and an increase in traffic to our website. In addition, we are very impressed with the analytical, scientific approach Find and Convert takes to pinpoint and maximize keywords and explain all of this to the client.
Leah, Marketing Manager, legal software company 

We wanted to increase our visibility in search engines. Our web designer didn't have the expertise to do it. Find and Convert implemented a thorough search engine optimization plan which is producing the results we wanted.
Scott, President of an enterprise software company 

Our pay-per-click advertising campaigns are managed, updated and optimized by Find and Convert without the headaches we would otherwise experience if we attempted to do it in-house. The reports they provide are invaluable in seeing at a glance how we are performing. I also appreciate the proactive suggestions given to continually improve our site and performance.
Mark, Sr. Manager - Apartment locator service 

We have learned the value of a methodical search engine marketing plan. The results build steadily over time. Find and Convert has been our resource on this plan from the beginning.
Kevin, Vice President Sales & Marketing - Industrial equipment manufacturer

We've been ranked at the top of the search engines since Find and Convert has optimized our website. It's what we wanted and what we got.
Dennis, President, wholesale food distributor 

Our marketing plan lacked the ability to be found in search engines for keywords relevant to our products. Our competitors ranked well and we didn't. Find and Convert has changed that. Now, we rank high for important keywords and we're getting leads we didn't have before.
Doug, President of an enterprise software company 

Our Internet marketing has been handled by Find and Convert for the past three years. We rank consistently in the top 10 and in some cases in the top 3 for our most targeted keywords.
Liz, Director of Marketing - A nationally acclaimed leader in LASIK Vision correction and surgery