Posts Tagged ‘Pinterest’
Social Media Marketing is Like Planting a Tree
Posted by Bernie Borges
The “rising tide affect” phenomenon occurs when people encounter your brand in more than one social channel and “touch” your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your brand across multiple digital assets including one or more social media channels. The person may have clicked to your Facebook page through a Tweet, a website page, an email, a verbal recommendation or from some other referring source.
Integrated Marketing Why Brands Need to Master It
Posted by Bernie Borges
Marketing executives have more choices than ever to reach their target audience including offline channels such as print, television, radio and events, and online choices include owned web assets, social media and mobile. How does a marketer integrate all these channels in measurable and effective ways?
Social Media Marketing 3 Trends You May Have Missed
Posted by Bernie Borges
The frenetic pace of new social media marketing announcements is enough to make your head spin. So, I’m highlighting three recent social media marketing trends that marketers should pay attention to.
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Marketing 2.0 by Bernie Borges
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