Items Tagged With podcast marketing

Search Engine Optimization (SEO) - A sound search engine optimization SEO plan takes planning and attention to detail. Our team of search engine marketing specialists will research your competitors, help you select the best keywords, recommend a content optimization strategy, optimize your code and help you monitor it on an ongoing basis. We offer a fee-based consultative assessment known as the SEO Assessment to conduct an analysis of your website in order to determine what strategies you should implement to improve your website's search engine rankings and lead generation opportunities. Small business SEO plans are also available.

Pay-Per-Click Advertising (PPC) - We'll set up your PPC plan or manage your existing PPC plan. Our search engine marketing specialists will research your keywords, determine the most effective bid rates for your keywords, design your ads, design your landing page(s), test your ads and monitor their performance on an ongoing basis. You'll get measurable results from your custom PPC campaigns. Our goal is to produce the most cost effective conversions (leads) from your PPC campaigns through our PPC search engine marketing service.

Web 2.0 Search Engine Marketing Strategies- Web 2.0 offers exciting new ways to market your business through RSS, blogging, social media optimization, podcasting and others. Our Internet Marketing specialists will work collaboratively and strategically with you to design Web 2.0 strategies that will help you harness the opportunities available to generate new sales opportunities in Web 2.0. It's not a matter of "if" but "how" and "when" your business launches a Web 2.0 marketing strategy.

Link Building Plans - Any search engine marketing or search engine optimization plan must include a link building plan. The reason is that search engines determine the popularity of your content through inbound links. Search engines consider both the quantity and relevance of the incoming links to your website. Our search engine optimization specialists will recommend and implement legitimate, one way link building plans to get you found in search engines for even some of the most competitive keyword phrases.

Article Syndication- "Article Syndication" is a very effective technique which improves visibility of your business, your website's content and can help improve your search engine rankings. By creating unique and useful articles and optimizing them for relevant keywords and syndicating them across various websites, you'll improve search engine rankings for selected keyword phrases.

Landing Page Conversion - Ensure that you convert as many of your website visitors to qualified prospects by using proven testing techniques and best practices. The only way to maximize landing page conversions is to test different versions of your landing pages. Our search engine marketing consultants know the most effective and proven techniques and will set up, monitor and measure tests to maximize your landing page conversions so that we produce the most leads possible.

Call Tracking - More than half of all the website visitors will contact a business offline. Our search engine marketing experts will set up unique toll free or local phone numbers to track website visitors. Using business rules to track calls from variables such as keywords, ads, landing pages, etc., we can measure the components of your search engine marketing strategy producing the best results.

Podcast Marketing- B2B marketers are rapidly embracing podcasts as a communication medium to strengthen brand and generate sales leads. Business professionals are listening to podcasts on topics which have traditionally been delivered in white papers, case studies, reports, webcasts and live events. Marketers can deliver effective one-to-one communication to people who subscribe to your podcast content. Our Internet Marketing consultants will help you design a podcast marketing strategy as well as produce your podcasts and help you market your podcasts in directories such as iTunes and optimize them for search engines.

Web Conferencing- B2B marketers have come to understand the efficiency of running meetings and events on the web. Find and Convert has partnered with Intercall to bring you the most powerful and cost effective web and audio conferencing services available to conduct meetings online.

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Press Release

Podcasting Adds Punch to Web Marketing Services

Find and Convert Launches Podcast Web Marketing Services

FOR IMMEDIATE RELEASE:  (September 25, 2007)

Palm Harbor, FL - Find and Convert, a web marketing and search engine optimization company, announced today a new podcast web marketing service. The new offering includes advisory services for its B2B clients to develop an effective podcast web marketing strategy as well as recording, editing, publishing and search engine marketing of podcasts.

A podcast is an audio (or video) file which can be downloaded for playback. The main characteristic of a podcast is the ability for people to subscribe to it using RSS technology. Such RSS feeds are made available on a website or blog site.

Podcast consumption among business professionals is growing due in part to the increasing usage of RSS and the growing popularity of MP3 players and the Apple iPod. Consumption of business content among podcast users is also growing rapidly. According to a KnoweldgeStorm study, 55% of business podcast listeners indicated an interest in listening to white papers, case studies and analyst reports in the form of podcast content.

...The study also revealed that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Source: The KnowledgeStorm and Universal McCann survey, July 2006.

The growing popularity of podcast-delivered content presents an opportunity for marketers to provide informational content in a podcast format to customers and prospective customers. When information is delivered as a podcast the content serves as the marketing message. The sponsor of the podcast has the ability to reach interested persons in a targeted, one-on-one format. Loyalty to a podcast series can be achieved when the sponsor delivers a series of podcasts known as "episodes" similar to the concept of television episodes. A listener remains loyal to a podcast series when the content is of interest resulting in repeat listeners and word of mouth referrals to other podcast listeners with similar interests.

The new podcast web marketing service is offered in partnership with IPN - the Internet Podcasting Network. "We're very excited to partner with Find and Convert," said Jordan Salamone, Business Development Manager, IPN. "They get it. They really understand the potential impact of podcast web marketing. Their client base will greatly benefit from the podcast web marketing service offering."

"Thanks to Find and Convert, the Tampa Bay Technology Forum recently produced its first podcast promoting our 2007 membership drive," said Amy Norman, CEO and President, The Tampa Bay Technology Forum. "TBTF plans to use podcasts in the future as a form of member communication."

"We're embracing podcast web marketing as an effective way for our clients to use Web 2.0 in their web marketing strategies," said Bernie Borges, Chief Find Officer at Find and Convert. "We're seeing rapid adoption of podcasts among businesses, media outlets such as CNN, Wall Street Journal and among universities such as the University of South Florida. Our podcast web marketing service allows our clients to deliver meaningful content such as white papers and case studies.

Our podcast service will include the production and web marketing so that search engines and podcast directories will list them. The objective of our podcast  marketing service is to help our clients increase mindshare and loyalty which can help drive new sales opportunities. We're very excited about the potential benefits of podcast web marketing for our clients."

About Find and Convert

Find and Convert is a marketing firm dedicated to producing sales opportunities through web marketing strategies that can be measured for ROI. Services include: search engine optimization (SEO), pay-per-click advertising (PPC), visitor conversion analytics, podcast web marketing, direct mail campaigns using personalized URLs and video commercials on the Web. Our Web marketing strategies help businesses find leads and convert them to qualified sales opportunities.

Phone: 888-660-1981

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Special Edition Podcast: http://www.findandconvert.com/blog/2007/web-marketing-best-practices-trends-podcast-episode-1/

About the Internet Podcasting Network

The Internet Podcasting Network (IPN), is a podcast production company founded by Chuck Palm in 2006. IPN's primary focus is the creation of Internet marketing strategies with emphasis on podcasting as a new and powerful delivery platform. IPN's mission is to work with businesses in creating a compelling and engaging story, where the ad is the content and the content is the ad.

Phone: 813-220-2662
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Web: http://www.ipnetcast.com/
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Press Release

Six Disciplines Podcasts CEO Success Stories

FOR IMMEDIATE RELEASE:  (November 19, 2007)

Palm Harbor, FL - Find and Convert, a web marketing and search engine optimization company, announced today that Six Disciplines Tampa has contracted podcast marketing and production services for CEO success stories. Find and Convert will provide podcast production services with emphasis on marketing the new podcasts.

The CEO success story podcast series is available on a dedicated blog site locate here: http://www.floridaexcellence.com/category/podcast/.

"We have partnered with Find and Convert to deliver professional services for podcast production in order to maximize the Internet marketing value of our new podcasts," said Sean Burke, President, Six Disciplines Tampa. "We embrace video and podcast technology as an effective medium to communicate the value of Six Disciplines' methodology. Find and Convert will help us gain exposure with our podcasts in search engines and podcast directories in order to get the full value of this medium."

"Internet marketing strategies are evolving with Web 2.0 technologies. Podcasting is rapidly growing with demonstrable acceptance among business users," said Bernie Borges, President and Chief Find Officer at Find and Convert. "We are passionate about delivering Internet marketing services which can provide measurable results using all available technologies including Web 2.0 strategies. Podcasts can produce viral marketing exposure which can be very powerful and can be very measurable."

About Find and Convert
Find and Convert is a marketing firm dedicated to producing sales opportunities through web marketing strategies and services. Services include: search engine optimization (SEO), pay-per-click advertising (PPC), Web 2.0 strategies, visitor conversion analytics, podcast production and marketing. Our Web marketing strategies help businesses find and convert leads to qualified sales opportunities.

Phone: 888-660-1981
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Web: www.findandconvert.com
Contact: Bernie Borges: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it


About Six Disciplines Tampa
Six Disciplines uses proven best-practices to improve their clients capabilities to address ever-changing (and ever-increasing) business challenges in an enduring, systematic way. The Six Disciplines program integrates a repeatable methodology to drive organizational learning, ongoing external coaching to ensure accountability, a proactive organizational alignment system to link the daily activities of every stakeholder, and a shared learning community of like-minded people to accelerate and sustain business excellence.

Phone: 813-975-7222
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Web: www.sixdisciplines.com/tampa
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