Items Tagged With Podcasts

To realize the sales potential of the Internet you need an Internet Marketing strategy.  We begin by understanding your overall marketing strategy.  We want to know who is your target market?  What is your product or service?  How is it unique?  Who are your competitors?  What marketing tactics do you currently use to produce sales leads and opportunities?  Which marketing tactics are working well, which are not working so well?  What is being said in the blogosphere about your company, your products, your competition?  What are the trends in your industry?

Find and Convert will develop an Internet marketing business strategy for you that integrates with your overall marketing strategy.   We offer an SEO Assessment to determine the factors you need to address in order to achieve organic search engine optimization rankings.

We offer a Web 2.0 Assessment to identify social media opportunities to leverage Web 2.0 properties such as blogs, podcasts and social networking properties where conversations and communities offer marketing value and influence to your business.  We'll help you design a realistic Web 2.0 strategy that can be implemented based on your goals and resources.  We'll guide you in the implementation of your Web 2.0 strategy as an integral part of your Internet Marketing strategy.

Find and Convert understands the importance of developing an Internet Marketing strategy that leverages your marketing strengths and maximizes the sales potential to your business.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

RSS is at the heart of Web 2.0. 

RSS stands for (Really Simple Syndication) and it allows people to subscribe to your content.  Whenever you see the universal RSS icon image, which is usually hyperlinked to a web feed, you can subscribe to the content from which it is linked.
RSS is one of the main characteristics of Web 2.0 because you are able to provide your audience (your community) the ability to stay informed of your content as it changes or gets updated. 

Examples of content you can RSS enable include podcasts, newsletters, press releases, blog entries and any content on your website that changes frequently enough to warrant RSS enabling! 

RSS feeds come in different forms.  There are many RSS feedreaders or aggregators ranging from Google Reader, YAHOO!, NewsCrawler, Windows Live, NewsGator and Bloglines and others. Users subscribe to your “feed” simply by clicking the RSS icon in their browser.  This will create the subscription process.  As the reader checks their subscribed feeds, the most recent entries of subscribed content are displayed.

RSS enabled content is a terrific part of your Internet Marketing strategy.  You can and should consider offering content to your community to keep them informed on topics of interest to them.  The content you offer doesn’t necessarily need to be your content.

Find and Convert offers RSS enabled content to our website visitors.  The content includes content from our Internet Marketing blog, as well as other blogs which offer useful, relevant content to our readers on Internet Marketing, podcasting, blogging for business and other Web 2.0 strategies.

If you have not yet begun your Web 2.0 marketing strategy, the simplest way to get started is to offer your readers RSS-enabled content. 

Consider the content within your business that changes frequently and RSS enable it.  When you work with Find and Convert to design and implement your Internet Marketing strategy, we’ll help you identify content that can be RSS enabled. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

WEB 2.0 Assessment Overview

Background
Most businesses want to see their website rank well in Google, Yahoo and MSN (Live).  These search engines are recognized as the big three.  But, driving qualified traffic to your website is no longer limited to the big three.  The evolution of web properties known as Web 2.0 has produced many new (and not so new) ways to deliver traffic to your website.  And new ways are being innovated every day in Optimizing Web 2.0 Social Media Marketing.

Web 2.0 Assessment Summary
Find and Convert will conduct a Web 2.0 assessment outlining possibilities to consider for lead producing Internet Marketing strategies from Web 2.0 properties.  The primary purpose of the assessment is to identify high level strategies to consider in Web 2.0. 

Why Web 2.0?
The term Web 2.0 was coined by Tim O’Reilly in 2004.  It refers to internet properties that allow communities of people to collaborate and form communities.  The collective influence of communities in Web 2.0 properties is very powerful.  People’s facts and opinions are shaped greatly when they participate in communities in Web 2.0.  There is growing evidence that buyers of technology products and services spend time researching vendors in blogs and other Web 2.0 sites.   Therefore, marketers must become knowledgeable about the opportunities and the rules of engagement in Web 2.0 social media realm. 

The Web 2.0 Assessment:
In the Web 2.0 Assessment we review your competitor’s website and research blogs and other social media properties relevant to your industry.  We explore ways you can utilize such properties.  Possible social media marketing strategies may include the ideas listed below.  Note that any combination of these ideas will ultimately require a custom strategy unique to your business and industry.

1. Blogging/RSS
2. Social Networking
3. Podcasts
4. Wikis
5. User Generated Content

Web 2.0 Assessment Deliverable:
The Web 2.0 assessment report will explore how your business can practically explore Web 2.0 strategies as follows:

1. Blogging/RSS – Should your business host a blog?  If so, what topics?  What kind of personality?  How do you market your blog?  If you currently host a blog, we’ll review it and contrast it to other relevant blogs.  We’ll also review your website to determine how RSS can be deployed. 
2. Social Networking – Are there social networking sites or groups in your industry?  What are the marketing opportunities for you in social networking?
3. Podcasts – Are any of your competitors podcasting?  Is anyone relevant to your industry podcasting?  What topics and formats of podcasting are being used in podcast format in your industry?  What type of content do you currently market which has viable potential to be consumed in podcast format?
4. Wikis – Are wikis used publicly by any of your competitors?  Are there any other relevant wikis in your industry?
5. User Generated Content – Are there videos or other forms of UGC in your industry?

General Recommendations:
Web 2.0 is still maturing.  For most businesses, a Web 2.0 strategy is evolutionary.  Based on the findings outlined above, we’ll make general recommendations to consider in a Web 2.0 strategy. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952