Posts Tagged ‘PPC’
The Difference Between Internet Marketing and Inbound Marketing
Posted by Bernie Borges
In the inbound marketing equation the trust factor is huge. So much of effective inbound marketing is driven by quality content. When a prospective buyer consumes a brand’s content that educates, enlightens or entertains, the effect can be one of trust. The trust factor is amplified when the buyer’s content consumption experience is repeated multiple times. Building trust with buyers through content engagement achieves two outcomes.
How Broad is Your Footprint on the Web?
Posted by Bernie Borges
Buyers have more options when they search. Search results are evolving. The content buyers can consume about sellers is getting more diverse across social media platforms. Sellers must create a broad footprint on the web to be found the way buyers search.
Internet Marketing Myths
Posted by Bernie Borges
Internet marketing is comprised of organic search engine optimization (SEO), pay-per-click advertising and social media marketing. Many marketers don’t use pay-per-click (also called SEM). Other than for some of the most competitive keyword phrases in your market niche, you are best served driving traffic from organic search engine rankings. I argue that marketers should be [...]
SEO Tips from Matt Cutts (Mr. Google)
Posted by Bernie Borges
Matt Cutts is considered the face of Google which I think is brilliant because he is such a regular, unassuming guy and gives Google the persona of an approachable person. Just brilliant! In the video interview below with Jefferson Graham from USA Today, Matt Cutts answers questions about the “common sense” things you can do [...]
Google Improves Flash Indexing
Posted by Bernie Borges
Google has done it again. If there is one thing Google has proved they can do is develop sophisticated algorithms. Now, in cooperation with Adobe, Google has announced a new algorithm that can read the text content of Flash files. This is a big deal for SEO results. For years, those of us in the [...]
Landing Page Design Podcast
Posted by Bernie Borges
Landing page design strategies are all about achieving your objective, either to generate a lead or create a sale. In this podcast, we’re talking mostly about lead generation. This podcast is a summary of a blog post on landing page design strategies. Landing page design strategies apply for both SEO and PPC strategies. When someone [...]
Landing Page Testing
Posted by Bernie Borges
In a recent post on landing page design, I discussed the importance of beginning with the end in mind for an effective design of landing pages for your SEO or PPC campaigns. In this post, let’s review the importance of testing landing pages for maximum results. In short, we’re talking about landing page optimization. In [...]
Landing Page Design Tips
Posted by Bernie Borges
Over the course of writing tips and best practices in this blog, I have often written about SEO and PPC tips. It’s time to focus on a topic that can really make a difference in results: landing pages. A landing page is a page someone clicks through to from search engine listing, whether it is [...]
Sweat the PPC Details!
Posted by Bernie Borges
Pay per Click Advertising, aka, SEM, PPC. PPC results are displayed along the top and right side. The results are paid results. Target audience for this podcast is for marketers who are spending $1,000 to $10,000 per month in paid search advertising. Measuring for conversions, not clicks. Paid search is not the answer to all [...]
SEO: The Perfect Storm
Posted by Bernie Borges
I often talk with marketers about the difference between SEO (search engine optimization) and PPC (pay per click advertising). I remind myself that, unlike me and my team at Find and Convert (and others in our business), most marketers don’t spend their days thinking about Internet marketing strategies as we do. So, when we look at [...]
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