Progress Software Hosts Webinar for Partners on Advantages of Search Engine Marketing December 6th

BEDFORD, Mass.--(BUSINESS WIRE)--Dec. 5, 2006--Progress Software Corporation (Nasdaq: PRGS), a supplier of leading technology to develop, deploy, integrate and manage business applications will host a webinar on pay-per-click advertising (PPC) as part of the company's ongoing Application Partner (AP) program. In order to help APs understand the full value of PPC advertising and how they can leverage it to effect their businesses, Progress has brought in an expert, Bernie Borges of Find and Convert, who will deliver the webinar, "Get Big Payback Using Search Engine Marketing." The presentation will give Progress APs practical advice and strategies for using PPC advertising to drive demand to an organization. Topics will include:

    --  A brief review of Search Engine Optimization (SEO)

    --  The advantages of using PPC advertising to produce sales leads

    --  Strategies and techniques for success

    --  Common mistakes to avoid

WHO: Bernie Borges, founder, Find and Convert

WHAT: Get Big Payback Using Search Engine Marketing;

• Lessons on how to drive qualified leads to your Web site using pay-per-click advertising

WHEN: Wednesday, December 6, 2006 - 12:00 - 1:00 p.m. ET

To find out more about this webinar on search engine optimization or to register, please contact Joan Groleau at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Progress Software Corporation

Progress Software Corporation (Nasdaq: PRGS) provides application infrastructure software for the development, deployment, integration and management of business applications. Our goal is to maximize the benefits of information technology while minimizing its complexity and total cost of ownership. Progress can be reached at www.progress.com or +1-781-280-4000.

About Find and Convert

Find and Convert is a marketing firm dedicated to producing sales opportunities through Web marketing strategies that can be measured for ROI. Services include: search engine optimization (SEO), pay-per-click advertising (PPC), direct mail campaigns driving prospects to a personalized Web landing page and video commercials on the Web. Find and Convert Web marketing strategies are designed to help businesses find leads and convert them to qualified sales opportunities. We've provided these services since 2002. For more information about Find and Convert, please call 727-234-0952, or find us on the Web at www.findandconvert.com

CONTACT:
Progress Software Corporation
Silvie Casanova, 781-280-4000
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or
Schwartz Communications, Inc.
Joan Geoghegan, 781-684-0770
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

SOURCE:
Progress Software Corporation

We can help…

We are passionately committed to helping our clients FIND more leads and CONVERT them into loyal revenue generating customers.

Talk to us. See what we can do for you. 888-660-1981 | 727-234-0952

36181 East Lake Road #188
Palm Harbor, Florida
34685

Email us. billie[@]findandconvert.com

An Internet Marketing strategy needs to be implemented with meticulous attention to detail and results.  Find and Convert can be an extension of your marketing team to implement your Internet Marketing Services.

Find and Convert implements Internet Marketing strategies for clients across the U.S. and Canada.  Our Internet Marketing services cover the basics to the advanced including search engine optimization, link building, pay-per-click advertising (PPC) and Web 2.0 strategies.

When we begin a new client engagement we measure the current status of your Internet Marketing results to establish a baseline.  Using Google Analytics we measure the most meaningful data about your website traffic including traffic, sources of visits, keywords, page views, time spent, bounce rates, conversion rates, conversion costs and much more.  In short, we measure many Internet Marketing details to measure results for ROI - return on the Internet.

As we implement our Internet Marketing services using our expert staff and project-centric approach, we continue to measure results through detailed metrics and trends.  We review reports with you in detail to track results and to understand how the strategy is progressing and what actions should be taken.  We use tools such as Google Analytics and others to deliver data and metrics that allow us to stay close to the action and keep the results on track.  Our measurement and actions taken are proactive and reactive to market shifts.

Visit our SEO, PPC or Web 2.0 pages to learn more.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Pay-per-Click (PPC) Advertising

Find and Convert expert PPC services are focused on setting up and managing your PPC campaigns to produce the best results possible at the most cost effective budgets for search engine optimization best practices.  We set up and manage PPC campaigns in Google Adwords, Capterra, Business.com and select industry directories.

PPC (aka SEM) advertising is different than most other advertising medium in several ways. It starts with the medium - search engines. When someone types a keyword in a search engine, there are two types of results presented. The "organic" results are left justified. These are the results from pages which have been optimized and rank high for given keywords. The "sponsored" results appear in separate sections, usually at the very top and along the right side. They are clearly distinguished as "Sponsored" results.

PPC advertising is part art and part science.  We focus much of our services on the science.  We rely on our client's input for the art.  There are many best practices in PPC which need to be implemented to get great results and our PPC experts know them all.   

PPC advertising can be very cost effective, but it can also be very costly if it's not done properly. There are many nuances which need attention in PPC advertising.

There are several reasons PPC advertising has become so popular:

Control - you can control variables such as when you display your ads, when to pause your ads, where to display ads geographically, the budget you are willing to spend per day, and much more.

Targeted Traffic - you can limit your keywords so that only those searching for your specific products see your ads, e.g., software for construction. You can also set up many campaigns based on topics allowing you to advertise specific products or product segments, e.g., office furniture, office supplies, ink/toner, etc.

Branding - You can control brand promotion in search engines with premium rankings provided your budget allows you to support it.

Measurable- One of the most attractive attributes of PPC advertising is the ability to track results. Using tools such as Google Analytics and industry standard best practices, you can measure factors from the number of impressions to the number of landing page conversions, i.e., leads or sales produced by your ads.

Website Architecture Independent - Unlike SEO, PPC advertising is not dependent on the architecture of your website. The page you direct someone to from your PPC ad is a designated landing page linked to your ad.

Find and Convert PPC expert services can be a valuable resource to your web marketing strategy. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Results You Can Measure - SEO Reporting
Everything we do in the delivery of our Internet Marketing services is measured.  We pride ourselves in producing detailed search engine optimization reports which are easy to read and that explain the results.

Our Internet Marketing reports provide an executive summary section, followed by the details which explain the results of a PPC campaign or a SEO campaign over a period of time, usually a semi-month or a month. 

We use Google Analytics to measure and track many of the important details you care about. 

Our SEO reports are written in a plain English manner so that they can be shared with colleagues in marketing meetings to review status and progress of Internet Marketing strategies and tactics. 

If our industry gave out an award for reports, Find and Convert would win a gold medal.  We know what really counts is results.  Our Internet Marketing reports allow us to measure results on an ongoing basis and help guide the ongoing optimization of your Internet Marketing strategies. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952