Article Syndication

Link Building for SEO 

"Article Syndication" also known as "Content Syndication" is a very effective technique which improves visibility of your business and Search Engine rankings by creating unique and useful articles, optimizing content for relevant keywords and syndicating them across various general and industry specific websites.

Our Approach to Online Article Syndicate
Successful content syndication can be achieved over time.  It starts with a commitment to adding quality content on your website, which other sites will be willing to syndicate online due to the high quality of your content.

Eventually you will benefit by having a lot of good content rich webpages on your website. The long term SEO benefits are tremendous when content syndication is incorporated into your company's Internet Marketing Strategy.

The articles you write can be syndicated in the following broad category of website properties:

1. Websites that accept articles from various industries. The articles are usually classified in industry-specific categories.
2. Specific industry related websites that accept articles.

Benefits of Content Syndication / Article Syndication
Following are some of the prominent benefits of a Content Syndication Plan:

1. Brand Awareness: Well written advisory articles which are successfully published in a number of different websites, help establish your site as an authority on a particular topic. Such successful syndication of website content leads to a lot of brand awareness and visibility.
2. Incoming Links: When you syndicate content on the Internet, a single article can produce multiple links coming back to your website, thus allowing you to get a number of one -way link backs to your site using various anchor texts. Some article websites, however, might not retain all the links in the text and only allow the hyperlink in the "Author's Bio."
3. Quality & Stronger Incoming Links: A syndicated article allows you the freedom to "not" share the links from within the content with any other external domain. There might otherwise be bad links placed on that webpage by the webmaster.
4. More Long Term Links: Articles have a much longer life span. A well written article is usually not taken off line even after many months/years. Your article could remain in the Archive Section of the website; thereby giving your website long term benefits of the very "old incoming links" embedded in those syndicated articles.
5. Direct Traffic: Articles on other websites are very strong sources of Direct Traffic to your website.
6. Capturing more of the SERPs: The possibility of your Article syndicated on numerous websites, allows your articles to get ranked for some keywords and can capture more real estate of the top 10 search engine ranking positions (SERPs) for a key phrase as time goes by. If the article is syndicated on popular websites, the rankings might appear faster.

Guidelines for Creating Articles for the Purpose of Syndication
The articles that are written as candidates for syndication should follow the following guidelines:

1. Should be informative and useful for the visitors you wish to target.
2. Should be unique, original and not be copied from somewhere else.
3. It should not be time specific in nature.
4. Should not be directly about the services you offer or self publicity.
5. The article should be written well enough to eventually entice the visitor to reach your website to see more articles/ get more information.
6. Write about some of the latest happenings in your industry which could have a significant or long term impact on the industry. These articles are more likely to allow immediate visibility.

Articles for syndication can be created to address some basic / fundamentals of an industry as well. For eg. "5 important considerations for successful article syndication on the web" (arbitrary example), "Top 10 reasons why you should...." etc.

Remember that even the most basic information on a topic in which you have expertise is probably useful to someone who does not have your expertise but has the interest in learning about the topic. Do you have such expertise? Or, do your employees have such expertise? One benefit of content syndication is the opportunity to become recognized as a thought leader in your industry. Article syndication (content syndication) should be approached as a long term investment of time and resources. The benefits can be significant.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Web 2.0 :  Podcast Marketing

A podcast is a digital media file, or a series of such files, that are distributed over the Internet using syndicated feeds for playback on portable media players and personal computers.

Not clear enough? A podcast is a show or episode you listen to on your computer or your MP3 player (which doesn't have to be an iPod). You subscribe to podcasts topics of interest through RSS.

Why Should Marketers Care About Podcasting?

Just ask CNN, the Wall Street Journal and many other media websites, as well as social networking sites who make content available in a podcast format. Ask your competitors who may be rolling out podcast content and capturing brand-building audience and building loyal traffic to their website or blog.

The Content of Your Podcast is Your Advertising

Click Image to view latest Podcasts:
Podcast content is your advertising message! When you produce and market a podcast about something (anything) of interest to your target audience you can engage your audience one-on-one. How many other medium can make that claim? Print can't. Radio can't. Television can't. Tradeshows certainly can't. Podcasts can!!!

Podcasts Have Search Engine Optimization Benefits

When a text summary of your podcast is available on your website (or blog post), search engines will index the content and rank the page according to the relevant content.

Survey Results Point to Podcast Marketing Opportunity

Consider some of these recent facts from a KnowledgeStorm survey* of 3900 IT and business professionals:

B2B technology buyers are listening to podcasts for business interests, specifically technology-oriented topics, according to the study findings. Respondents are listening to podcasts for personal and business interests - 65% responded that they listen for both personal and business interests. Furthermore, these respondents are listening to podcasts on technology specific topics - 72% claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion. Twenty-three percent do so "frequently."

The study also revealed that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

"Fifty-seven percent of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content. That represents real opportunity for savvy marketers."

*The KnowledgeStorm and Universal McCann survey July 2007.

So what information can you deliver to your target audience in a podcast format? How can you market podcast content to build your brand, produce more leads and differentiate from your competitors?

Find and Convert podcast marketing services start with helping you identify strategic opportunities to use podcast marketing in your strategy. Our podcast services also provide best practices, podcast recording/editing/production, podcast directory submission and ongoing episode recording of your podcasts. We'll integrate podcast marketing into your Internet Marketing strategy for results you can measure.

Check out Bernie's podcast on Web Marketing Strategies: Best Practices & Trends.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Organic Search Engine Optimization (SEO) Plan

The single most overlooked aspect of website development is an Internet Marketing strategy to drive true business results through your website utilizing Organic Search Engine Optimization. Without implementing a sound Internet Marketing plan, your chance of increasing business through your website is severely limited. Of all the Internet Marketing programs available today, search engine optimization marketing has proven to be the most effective at targeting prospective buyers of products and services.

Search engine marketing is ranked the # 1 promotion method used by marketers.

• Over 85% of all Internet users rely on search engines to find websites (GVU study)
• It's estimated that 60% of users select organic ranking search results over paid listings (advertisements) as long as organic rankings are relevant to the search
• 2/3 of people now feel Web searches are the fastest way to find information
• 62% of small to medium sized businesses (SMB) now consider SEM to be very important for the success of their business
• 60% of people say their opinions of brands have changed as a result of online research
• Most businesses (of any size) can NOT quantify lost business by not being easily found in search engines by prospective buyers (opportunity cost)

Our organic Search Engine Optimization (SEO) Plan is designed to address search engine algorithms of all main search engines. The scope of the professional SEO Plan is customized according to the needs of each website, the target audience it addresses and the online competition associated with it.

Get your SEO plan started NOW!  

Find and Convert functions as an extension of our client’s marketing team.  Many businesses do not employ staff with the level of Internet Marketing expertise and depth of resources we have at Find and Convert. 

Our SEO Services and Expertise Include:

• Website Search Engine Friendly Analysis
• Detailed Keyword Research
• Content Optimization
• Source Code Optimization
• Meta Tag Development
• Anchor Text Optimization
• One Way Link Development
• Press Release (Search Engine) Optimization
• Pay-per-Click (PPC) Campaign Integration
• Landing Page Development
• Website Traffic Statistical Analysis
• Web 2.0 Strategic Consulting
• Blog Strategy & Consulting
• Podcast Strategy & Production
• Website Conversion Services (online and offline)
• Integration of Internet Marketing with Traditional Marketing

SEO Plans

Find and Convert offers enterprise level SEO plans for businesses who seek to engage the expert services of an Internet Marketing agency for ongoing, sustained, long term results across an overall Internet marketing strategy.  Enterprise level SEO plans start at 6 months and often sustain for years, based on measurable results. 

We operate out of Tampa Bay, Florida and serve businesses from the east coast to the west coast of the U.S. and Canada. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Convert Visitors to Your Website into Sales Opportunities 

You're driving traffic to your website through various means including search engine optimization PPC and other forms of marketing activities. But, the ultimate goal of any web internet marketing plan is to convert website visitors to sales opportunities. In web marketing speak we call this a conversion.

Conversion strategies involve various elements of your website. It starts with the ease of navigation of your website followed by well written and presented content. Then, there is the combination of graphic elements and text content and of course the all-in-important call-to-action! The challenge marketers face is the overwhelming amount of content presented to visitors often resulting in the "bounce" (visitors who leave your website without taking any action).

B2B website visitors are often more challenging to convert than B2C visitors because B2B websites are not actually selling a widget in a transaction. Therefore, call-to-actions in B2B websites are generally geared toward producing a sales lead. Web marketers must test various elements of their website landing pages in order to determine the best combination of variable elements that produce the most leads. Testing and optimizing the variable elements is the only way to achieve successful website conversions.

Only through testing, personalization and optimization of variable elements on key pages of your website can you improve conversion rates.

Other effective conversion strategies involve the use of customized phone numbers displayed to website visitors based on certain business rules such as keywords, source of traffic, navigation path, etc. 

Another effective online conversion strategy is use of online chat.  Using business rules, you can display an online chat which invites your website visitor to engage in a conversation. 

We want to help you produce conversion rates which allow you to maximize the sales potential of your web Internet marketing strategy.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Web 2.0 Social Media

The New Web Frontier  

The landscape of the Internet has changed in the past couple of years. The pace of change and evolution is fast and getting faster. Web 2.0 social media represents new opportunities for marketers in ways that can't be ignored. B2B marketers who seek to produce leads, strengthen their brand and reach their target audience efficiently must embrace Web 2.0. It's not "if" but "how" and "when" marketers will use Web 2.0 in their strategy.

There is no lack of information on Web 2.0. As a marketer it's important that you understand what is Optimizing Web 2.0 Social Media and the potential web marketing opportunities available to your business.

In short, Social Media Web 2.0 is about building communities, communicating and collaborating with them on new and innovative web based platforms.

Some questions B2B marketers must consider are:

1. Should your business have a blog?
2. Should your blog be in your business or an individual's identity?
3. What type of content should you have in your blog?
4. What other RSS applications can benefit your business?
5. Can your business benefit from podcasting?
6. Should your business have one or more profiles on social networking sites?
7. How can social networking sites help you reach your target market?
8. Are there social networking sites in your industry?
9. How do you make time to determine how to use Web 2.0?
10. How does Web 2.0 impact your search engine marketing strategy?

Web 2.0 social media is a multi-dimensional approach to the web comprised of social networking sites, wikis, blogs and podcasts. Big names like MySpace, Facebook, Twitter , DIGG, Technorati, YouTube, del.icio.us, LinkedIn and others have become household names, but, how does a B2B marketer harness their power?

No two businesses should develop the same Web 2.0 strategy.

Find and Convert will help you develop your Web 2.0 social media marketing strategy .

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952