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Google to the Rescue with Keyword Traffic Tool 23 Jul 2008 | 11:21 am
Popular SEO Myths 23 Jul 2008 | 9:00 am
Protect Your Online Reputation 22 Jul 2008 | 9:00 am
What’s In Your Toolbox? 20 Jul 2008 | 8:33 pm
Keyword Selection – In the Words of Your Customers 16 Jul 2008 | 5:23 pm

Items Tagged With Really Simple Syndication

RSS Syndication
Written By: Bernie Borges
Section: Services
Category: Web 2.0
2008-02-09 13:14:58

RSS is at the heart of Web 2.0.

RSS stands for (Really Simple Syndication) and it allows people to subscribe to your content. Whenever you see the universal RSS icon image, which is usually hyperlinked to a web feed, you can subscribe to the content from which it is linked.
RSS is one of the main characteristics of Web 2.0 because you are able to provide your audience (your community) the ability to stay informed of your content as it changes or gets updated.

Examples of content you can RSS enable include podcasts, newsletters, press releases, blog entries and any content on your website that changes frequently enough to warrant RSS enabling!

RSS feeds come in different forms. There are many RSS feedreaders or aggregators ranging from Google Reader, YAHOO!, NewsCrawler, Windows Live, NewsGator and Bloglines and others. Users subscribe to your “feed” simply by clicking the RSS icon in their browser. This will create the subscription process. As the reader checks their subscribed feeds, the most recent entries of subscribed content are displayed.

RSS enabled content is a terrific part of your Internet Marketing strategy. You can and should consider offering content to your community to keep them informed on topics of interest to them. The content you offer doesn’t necessarily need to be your content.

Find and Convert offers RSS enabled content to our website visitors. The content includes content from our Internet Marketing blog, as well as other blogs which offer useful, relevant content to our readers on Internet Marketing, podcasting, blogging for business and other Web 2.0 strategies.

If you have not yet begun your Web 2.0 marketing strategy, the simplest way to get started is to offer your readers RSS-enabled content.

Consider the content within your business that changes frequently and RSS enable it. When you work with Find and Convert to design and implement your Internet Marketing strategy, we’ll help you identify content that can be RSS enabled.

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