Search Engine Optimization (SEO) - A sound search engine optimization SEO plan takes planning and attention to detail. Our team of search engine marketing specialists will research your competitors, help you select the best keywords, recommend a content optimization strategy, optimize your code and help you monitor it on an ongoing basis. We offer a fee-based consultative assessment known as the SEO Assessment to conduct an analysis of your website in order to determine what strategies you should implement to improve your website's search engine rankings and lead generation opportunities. Small business SEO plans are also available.

Pay-Per-Click Advertising (PPC) - We'll set up your PPC plan or manage your existing PPC plan. Our search engine marketing specialists will research your keywords, determine the most effective bid rates for your keywords, design your ads, design your landing page(s), test your ads and monitor their performance on an ongoing basis. You'll get measurable results from your custom PPC campaigns. Our goal is to produce the most cost effective conversions (leads) from your PPC campaigns through our PPC search engine marketing service.

Web 2.0 Search Engine Marketing Strategies- Web 2.0 offers exciting new ways to market your business through RSS, blogging, social media optimization, podcasting and others. Our Internet Marketing specialists will work collaboratively and strategically with you to design Web 2.0 strategies that will help you harness the opportunities available to generate new sales opportunities in Web 2.0. It's not a matter of "if" but "how" and "when" your business launches a Web 2.0 marketing strategy.

Link Building Plans - Any search engine marketing or search engine optimization plan must include a link building plan. The reason is that search engines determine the popularity of your content through inbound links. Search engines consider both the quantity and relevance of the incoming links to your website. Our search engine optimization specialists will recommend and implement legitimate, one way link building plans to get you found in search engines for even some of the most competitive keyword phrases.

Article Syndication- "Article Syndication" is a very effective technique which improves visibility of your business, your website's content and can help improve your search engine rankings. By creating unique and useful articles and optimizing them for relevant keywords and syndicating them across various websites, you'll improve search engine rankings for selected keyword phrases.

Landing Page Conversion - Ensure that you convert as many of your website visitors to qualified prospects by using proven testing techniques and best practices. The only way to maximize landing page conversions is to test different versions of your landing pages. Our search engine marketing consultants know the most effective and proven techniques and will set up, monitor and measure tests to maximize your landing page conversions so that we produce the most leads possible.

Call Tracking - More than half of all the website visitors will contact a business offline. Our search engine marketing experts will set up unique toll free or local phone numbers to track website visitors. Using business rules to track calls from variables such as keywords, ads, landing pages, etc., we can measure the components of your search engine marketing strategy producing the best results.

Podcast Marketing- B2B marketers are rapidly embracing podcasts as a communication medium to strengthen brand and generate sales leads. Business professionals are listening to podcasts on topics which have traditionally been delivered in white papers, case studies, reports, webcasts and live events. Marketers can deliver effective one-to-one communication to people who subscribe to your podcast content. Our Internet Marketing consultants will help you design a podcast marketing strategy as well as produce your podcasts and help you market your podcasts in directories such as iTunes and optimize them for search engines.

Web Conferencing- B2B marketers have come to understand the efficiency of running meetings and events on the web. Find and Convert has partnered with Intercall to bring you the most powerful and cost effective web and audio conferencing services available to conduct meetings online.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

Press Release

Phoenix Data Systems Selects Find and Convert to Drive Search Marketing Results

Palm Harbor, FL (Jan 16, 2007) - Find and Convert, a web marketing and search engine optimization company, recently contracted with electronic data capture solutions provider, Phoenix Data Systems (PDS) of King of Prussia, PA. The company will provide PDS with a range of Web marketing services designed to increase the flow of new business opportunities derived from search engine inquiries. The planned search engine optimization will also allow PDS to direct its marketing resources with greater efficiency.

"We have been using search engines to identify sales opportunities for some time now," said Jim Dorsey, Director of Marketing, at PDS. "We understood the potential to capture even more traffic and decided to bring in outside expertise to help us maximize it. Find and Convert will help Phoenix Data Systems optimize search engine efficiency - a task we just couldn't do as well in-house."

PDS is a leading provider of electronic data capture technology and data management services to life-science and pharmaceutical companies that perform clinical trials in preparation for new drug approvals. By contracting with Find and Convert, PDS will expand and improve the capture of new business opportunities through Web-based searches and continue to increase its market share.

"We look forward to helping Phoenix Data Systems, a company that has much to offer its market, by maximizing their capture of new business opportunities through web marketing strategies," said Bernie Borges, Chief Find Officer at Find and Convert. "Search engine marketing will deliver substantial, measurable results as more prospects who find them using a search engine will be more likely to investigate their offerings for upcoming clinical trials."

About Find and Convert
Find and Convert is a marketing firm dedicated to producing sales opportunities through Web marketing strategies that can be measured for ROI.  Services include: search engine optimization (SEO), pay-per-click advertising (PPC), direct mail campaigns driving recipients to a personalized Web landing page and video commercials on the Web.  Our Web marketing strategies help businesses find leads and convert them to qualified sales opportunities.

Phone: 727-234-0952
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Web: www.findandconvert.com
Contact: Bernie Borges: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About Phoenix Data Systems
Founded in 1997, Phoenix Data Systems delivers Full Service EDC, a unique combination of electronic data capture, interactive voice response, reporting, and data management services that give clinical data managers improved control to run well-managed studies. PDS solutions have been proven in nearly 400 projects, including pivotal trials for nine new drug applications, without a single cost overrun.

Phone: 866.PDS.4.EDC (866.737.4332)
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Web: http://www.phoenixdatasystems.net/index.asp
Contact: Bernie Borges: Jim Dorsey: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Press Release

Search Engine Marketing Services Fund Themselves at Khameleon Software

FOR IMMEDIATE RELEASE:  (August 6, 2007)

Palm Harbor, FL - Find and Convert, a web marketing and search engine optimization company, announced today Khameleon Software's recent new client acquisition attributed directly to their investment in search engine marketing services from Find and Convert. Khameleon Software recently implemented a new search engine marketing plan. The plan started with conventional search engine optimization (SEO) comprised of content optimization and producing merit based links so search engines will rank the website http://www.khameleonsoftware.com/ high for several keywords which are relevant to their products such as "project accounting software."

"We have followed the search engine marketing process outlined by Find and Convert to the letter," said Doug Angelone, President, at Khameleon Software. "The process has required a lot of attention to detail but it has been paying off for us. Not only are we ranking high in search engines and having more website visitors and inquiries than prior to the plan, but our most recent new client acquisition is directly attributable to it. In essence our search engine marketing plan investment has been funded by one sale."

Khameleon Software provides software products for project management, project accounting, project billing, contract management, revenue management and professional services automation for value added resellers, and contract furniture dealers.

"We're always pleased when a client can measure sales activity against their investment in This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ," said Bernie Borges, Chief Find Officer at Find and Convert. "But, that is what we expect to achieve with every client engagement. We are passionate about delivering search engine marketing services with detailed analytics that allow us to track and measure results. This is the only way our clients can measure return on investment in their search engine marketing plan."

About Find and Convert
Find and Convert is a marketing firm dedicated to producing sales opportunities through web marketing strategies that can be measured for ROI.  Services include: search engine optimization (SEO), pay-per-click advertising (PPC), visitor conversion analytics, direct mail campaigns driving recipients to a personalized web landing page and video commercials on the Web.  Our Web marketing strategies help businesses find leads and convert them to qualified sales opportunities.


Phone: 888-660-1981
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Web: www.findandconvert.com
Contact: Bernie Borges: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About Khameleon Software
Khameleon Software provides businesses with an easy to use flexible software system that simplifies how they access information-while providing more visibility into their customers, products, and services.  This enables businesses to connect and share information with all departments from a single source.  Now businesses have accurate, up-to date information needed to make better decisions and provide higher levels of customer service. Khameleon's software products include project centric modules for accounting, billing, contract management, project management, revenue management and professional services automation.


Phone: 1.800.655.6598 x1100
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Web: http://www.khameleonsoftware.com/
Contact: Doug Angelone: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

SEO ASSESSMENT

AN OVERVIEW

Background
Many websites were developed for the sole purpose of communicating a business' products, services and overall value proposition to their customers and prospects. Often, the technical and visual design and development of the website did not consider important factors which can adversely affect the ease of search engines finding it, and where search engines will list it (page 1 or 100). And, since search engines don't list entire websites (they list individual web pages), the website's content often was not written in an "optimized" manner for search engines.

SEO Assessment Summary
Find and Convert SEO experts will conduct a fee-based Search Engine Optimization - SEO - assessment of your website using information you provide us in a questionnaire. The primary purpose of the assessment is to identify the hurdles and opportunities for improved search engine rankings.

Why Search Engine Marketing?
Search Engines today drive more than 85% of the Internet traffic. If pages in your website are not listed well in search engines for keywords which are relevant to your products/services, your competitors may have an advantage. Anyone who is looking for your products/services and finds you in a search engine is usually a very qualified lead. Remember, they were looking for you. If your business is not found in search engines for relevant keywords, your business is probably suffering a significant lost opportunity which is hard to quantify. But, rest assured it has a cost.

The SEO Assessment:
In the SEO Assessment our SEO specialists summarize the current status of your website and highlight the possible areas of consideration to improve your Internet marketing strategy so that you can increase traffic to your website from motivated buyers searching on relevant keywords. The SEO assessment done by our search engine optimization specialists:

1. Explains the importance of Search Engine Marketing and highlights the broad factors that positively affect organic search engine rankings.
2. Summarizes a brief search engine friendliness analysis of your website.
3. Identifies the popular search keywords/terms that your prospective customers are potentially using in search engines.
4. Compares your website's search engine optimization effectiveness to the competitors you provide us in the questionnaire.
5. Suggests how your website can use Search Engine Marketing strategies effectively to produce more sales opportunities.

SEO Assessment Deliverable:

The SEO Assessment report prepared by an SEO expert is approximately a five (5) page document containing the following.

• Google PageRank Value
• Link Popularity
• Search Engine Saturation
• Search Engine Friendly Analysis including:
  • Content Analysis: We will analyze the viability of your content in the assessment for search engine optimization.
  • Meta Tags: SEO Experts will analyze your Meta tags if you have them, and assess them for search engine optimization.
  • Homepage: The Homepage is the most important page of a website in search engine ranking effectiveness. Our search engine optimization specialists will analyze your home page for search engine optimization.
  • Robots.txt is a text file meant to be read by robots/ search engine crawlers. Robots parse this file for instructions on what content to index and content not to index. We will determine if you have a robots file and comment on it.
  • Sitemap: A sitemap allows search engines to crawl every page on your website if the sitemap is present and optimized. Our SEO experts will determine if you have a sitemap and comment on it for search engine optimization.
  • Customized 404 Error page: A 404 error page keeps people on your site and makes it easy for them to navigate to another page of interest. Our SEO specialist will determine if you have a 404 error page and comment on it.
  • Optimize source code: Source code optimization is an often overlooked factor in website development. The search engine optimization specialists will assess if your source code is optimized and comment on it for search engine optimization.

Popular Search Terms/Keywords:
Our search engine optimization specialist will research five (5) of your top keywords and summarize each keyword/phrase in a table summary including:

• Monthly search volume
• Average backlinks per page
• Average backlinks per domain
• Suggested number of links to consider for each keyword/phrase
• Identify additional relevant keywords

Competitor Analysis:
SEO Experts will review five (5) of your top competitor's websites and summarize the following in a table summary:

• URL
• PageRank
• Link Popularity
• On-page SEO grade

Final Recommendations:
Based on the findings outlined above, our search engine optimization team will make specific recommendations for a search engine marketing plan. Our SEO experts will address the specific issues identified in your website and opportunities for improved lead generation based on the search terms our SEO specialist researched and the competitive analysis. There is no obligation to contract our services beyond the SEO Assessment.

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952