Since aligning sales and marketing has been such a long-standing challenge in business, maybe it's time we shake up the org chart? Maybe it's time we have a C-Level person focused on the customer's entire journey with a brand....Not just customer service.
The role of social engagement and social selling in Dell’s future is much more than keeping up with the times. It defines their future in the sales dimension. In light of Dell's pending acquisition of EMC, it has to prove to the tech industry and to enterprise customers that they can win their business.
The evidence shows that social selling works. Then, why aren't more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all.
HubSpot unveiled their intuitive and automated CRM platform at the Inbound Marketing Conference. The platform is designed to help sales teams build relationships with prospects and identify when the prospect is ready to engage in conversation.
The question to ask is not if social selling is legit? The question to ask is are you ready for it? Not all organizations are ready for social selling. It requires a social business culture that starts in the C-Suite to embrace social selling. If you respond affirmatively to all five of these, you are either well on your social selling journey, or you're ready to embark on it now.
The "seduction" analogy works for social selling because it emphasizes the process from initial "touch" to closed sale. In The Invisible Sale, Tom Martin points out three ways to be "seductive" or to be successful in social selling.