Posts Tagged ‘SEO’

If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. How to go about doing this can be so confusing. Selecting the right SEO tactics and resources can be extremely time-consuming and challenging. What exactly are search engines looking for? How can you build your website to please your prospects and search engines? How can search engine optimization help your online presence become more profitable? To get you on the right track, here are 4 SEO tactics your business should focus on for improved site performance.

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In modern SEO, your keywords must be synergistic to your content strategy, messaging and objectives. Your content strategy requires less focus on exact match keywords and more focus on keyword roots and variants that are most valuable and descriptive to your brand and audience(s) interests across your site. When we paired a trending buzz word (Chipotle) with a valuable long tail keyword in 2 different posts on two different domains, the data conveyed some interesting similarities in increasing discoverability.

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Link Reclamation is the process of finding where your brand, website, infographic, videos, or other online assets have been mentioned by other websites, even when the publisher did not link directly to your website. The strategy has a high chance of success, because the publisher has already mentioned your website or brand.

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Google’s Hummingbird is said to have been named for the tiny little bird because it aims to be fast and precise. I might add that, like the hummingbird, the search engines are drawn to the freshness of your content. Hummingbirds are drawn to fresh, appealing flowers, not to dead, lifeless, or bitter plants. Your readers and the search engines will not be drawn to stale, boring, outdated, or poorly presented content either.

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We’ve noticed that most marketers overlook site speed and performance in their SEO strategy. I’ll use an analogy to put this in perspective. Paying attention to your website’s speed and performance is like paying attention to proper plumbing and wiring in a building you own. It’s not the sexiest piece of the equation, but it’s too important to ignore because if it’s broken, you have a problem.

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