Posts Tagged ‘SEO’
The social search playing field still hasn’t been completely defined yet. However, one of the key takeaways from the early actions of Google, Bing, YouTube, Twitter and Facebook is that as marketers, we need to synchronize our SEO and social media strategy.
The similarities between SEO and gardening are striking. Understanding the parallels between these similarities will help shape your SEO strategy.
This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!
Little did we know that Google’s motive was less about capturing market share from Facebook or Twitter or other social media channels. It’s now evident that Google’s primary motive behind Google+ is to maintain more control over the search marketing landscape.
As Find and Convert celebrates its 10th anniversary this month, I reflect on the lessons we’ve learned of inbound marketing. The phrase “inbound marketing” isn’t 10 years old. But, the concept is at least that old. Here’s a look at the last 10 years in under 1000 words.
My peeve against the idea of “SEO outsourcing” is predicated on the notion that a client and its external SEO company need to work very closely and very collaboratively. This truly requires a commitment on the part of the client. I argue that SEO requires a serious commitment by the client to collaborate and take accountability for its SEO success. That’s why you can’t outsource SEO.
In today’s digital marketing environment, SEO has a negative connotation for some while others understand it is a necessity in order to achieve long-term successful organic SEO results. The digital marketing landscape is constantly evolving, especially with the use of social media in business, and sometimes it’s hard to keep up with all of these changes. But SEO should not be downplayed as some may think.
Here are three ways marketing teams can improve organic SEO results for overall digital marketing success.
The question is no longer about the viable role of social media in a business’ marketing strategy. The question is what role does it play? Businesses are also asking how will they do it? This question is huge because it is inevitable that many businesses are diving into social media with little understanding of how to use it effectively, how to measure results and how to staff for it.
Google announced a major update called Search Plus Your World…Privacy and anti-trust implications aside, this announcement simply comes down to one point. As marketers we want our content shared on Google+. Period.
At the heart of your SEO strategy is the importance of continually creating, posting and sharing relevant content to your website and blog. The challenge most companies face is getting subject matter experts spread throughout the company to contribute content.