Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach.
Those organizations that have made the leap to being a social business make statements like “it’s our culture to be social.” Translated, this means that starting at the top of the organization, the employees are enabled, inspired and empowered to share their passion, their know-how and their insights in a transparent manner using the modern tools known as social media.
When James Royer, Director of Digital and Social Media for the Tampa Bay Lightning set out to develop the social strategy, he didn’t need to look further than team owner Jeff Vinik. James and his digital marketing team set out to create a great fan experience aligning first with the corporate culture established by Mr. Vinik and his business goals.
Why do you spend the time to maintain a Twitter account for your business? If you have fallen into or been tempted by the “everyone else is doing it” reasoning, I would contend that there is at least a little validity to that. When we are talking about the mainstream, most widely used social media
The journey from social media to social business is not easy or quick. A social business is social both externally and internally with measurable benefits. I marvel at how some organizations seem to be natural at it, while others struggle.
Whatever your industry, in order to break through the online “noise,” sometimes you need to think outside the box to create impactful visual content. Sometimes you may also need to think beyond the usual social media channels and online venues to share your content.
A social business is an organization that embraces the culture and technology of the social revolution for strategic business outcomes. A social business understands that being social is good for employee productivity and for external engagement with customers and partners. Consider these five risks before you label your organization a social business.
In today’s digital marketing environment, SEO has a negative connotation for some while others understand it is a necessity in order to achieve long-term successful organic SEO results. The digital marketing landscape is constantly evolving, especially with the use of social media in business, and sometimes it’s hard to keep up with all of these changes. But SEO should not be downplayed as some may think.
Here are three ways marketing teams can improve organic SEO results for overall digital marketing success.
A true social business is one whose culture embodies social from top to bottom. A social business thinks socially in two dimensions; externally toward a social cause and from a customer engagement perspective.
The corporate organization that embraces the benefits of employee personal branding with a plan, can reap significant benefits. Here’s a look at some of the key planning elements to harness the personal brand in the corporate workplace.