When major brands like Humana, NASA and Walmart were asked what's working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business's social media marketing.
In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways from this amazing conference.
The "marketing" that a brand performs through social technology is becoming ubiquitous. In other words, it's becoming less about the "media" and more about the "social." It's transitioning from "doing" social to "being" social as an enterprise. And, it's transforming the employee from an invisible worker, to the new face of the brand.
Times change and I am no longer a fan of social media marketing. It’s become an oxymoron to even string these three words together. Here are two primary reasons social media marketing doesn’t work anymore.
Whatever your industry, in order to break through the online “noise,” sometimes you need to think outside the box to create impactful visual content. Sometimes you may also need to think beyond the usual social media channels and online venues to share your content.
The trick to being found by Graph Search will not be in keywords or in a magic optimization formula. Pages will need to be relevant and engaging enough to be worth finding. In other words your page will need to be truly liked by people to be included in a Graph Search.
The question is no longer about the viable role of social media in a business’ marketing strategy. The question is what role does it play? Businesses are also asking how will they do it? This question is huge because it is inevitable that many businesses are diving into social media with little understanding of how to use it effectively, how to measure results and how to staff for it.
We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I created a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.