Developing a Web 2.0 Social Media Marketing Strategy

Developing a social media marketing plan requires attention to all aspects of your marketing strategy including offline and online marketing. An Internet Marketing plan starts with a solid foundation of SEO (search engine optimization ), possibly complemented with PPC (pay-per-click) plans. But, for long term results, all marketers need to consider how they can leverage the conversations taking place in the online viral communities in social media destination sites.

• Research your top competitor’s presence in Web 2.0 social media sites.
• Interview key stakeholders, e.g., company executives, key resellers, partners, etc.
• Review all your existing marketing materials.
• Research industry blogs and social media properties.
• Recommend a blog strategy and ongoing support.
• Look for opportunities to re-purpose content in social media properties.
• Identify any other industry websites with social media traits and study them for potential use.
• Recommend effective use of social media technologies according to the research findings.
• Recommend effective use of permission based email marketing leveraging social media platforms.

Social Media Marketing Plan Deliverable

Our deliverable will be a document detailing our research with specific recommendations for your company’s specific Web 2.0 Social Media Marketing strategy, no cookie cutter plans here! Find and Convert delivers a custom tailored social media marketing plan distinguishing between short and long term recommendations that can be implemented in phases to suit your budget.

The Web 2.0 Social Media Strategy technologies to be researched and explored will include:

• RSS enabling
• Blogs
• Micro Blogs
• Forums
• Social Networking Sites
• Content Publishing Sites
• Podcasts
• Wikis
• Permission email

Our deliverable will recommend specific ways in which your company can utilize these social media technologies. Wherever possible we'll outline costs, though in many cases the cost is "people's time." Part of the proposed social media strategy may include redefining employee roles to some extent for people to prioritize the details of the social media strategy.

Do you have a social media marketing Web 2.0 strategy in place? You need to before your competition sees you, "Out of the Conversation."

Contact Find and Convert today!

Located in Sunny Tampa Bay, Florida but proudly serving global clients everyday!

What Is Social Media Marketing - SMM?

In 2004 the term Web 2.0 was coined to characterize tools becoming available on the web that allow people to subscribe to content on certain destination sites, such as blogs and forums.  Web 2.0 are the condos being built off the foundation of good solid search engine optimization basics from websites and helps keep the community talking.

People can interact with others in “communities” of people who share common interests and concerns and share content with each other in a conversational tone. Since 2004, the term Web 2.0, has evolved and morphed into what is called Social Media simply because this is word of mouth content and referrals driven by people, not search engines.

What is Social Media?

There are three types of social media destination sites: Content Sharing, Content Publishing, Social Networking. The explosive growth of social media among consumers has been noticed by businesses. Many businesses in many industries are harnessing the collective influence of online social communities. In May 2005 BusinessWeek wrote a cover story about the importance of corporate blogs. In May 2008 they did a follow up story updating it with current social media trends to highlight the worldwide growth and how businesses are harnessing (Web 2.0) social media marketing.

The most compelling reason most businesses should embrace social media marketing is because it offers you an opportunity to “cast a wide net” to reach your target audience.

Why is Social Media Important?

While SEO and PPC is a great way to drive traffic from search engines, consider that search engines are also displaying results from social media sites including blogs, forums, YouTube and links from social media networking sites. The viral (word of mouth) potential of social media is hugely powerful.

The “conversations” which occur on social media web properties can be very influential because the communities that form online travel fast and the word spreads both online and offline. Let’s also remember a social media marketing strategy must be implemented in consideration with all other aspects of your marketing strategy. In fact, a social media plan touches many aspects of your marketing and communication strategy.

Social media Web 2.0 requires that you expand your thinking when planning all marketing activities ranging from product launches, press releases, organic SEO , trade shows, etc.

To learn why your business should develop social media marketing strategy, Contact Find and Convert today!