Friday, 18 January 2013 by Bernie Borges
Friday, 14 May 2010 by Bernie Borges
In the summer of 2009 GM faced a huge branding challenge. People had not been talking about GM products because of all the attention to their bankruptcy. They decided to invite 100 journalists to show them what’s coming in the product pipe over the next three years. But, wait....Why not give consumers first crack at this tour?
Sunday, 14 March 2010 by Bernie Borges
Successful social media marketing requires people who understand it, embrace it, and know how to work within the culture and technology. People need to understand the lifecycle and the types of community involved in social media to better understand the opportunities and the risks.
Tuesday, 19 January 2010 by Bernie Borges
You’ve developed your content marketing strategy and you have the boss on board. You plan out the first two months of content and you post. Then that big trade show comes up and you get super busy. Your consistency goes from daily, to weekly and before you know it your only consistency is being absent from your social media strategy. This is worse than not having a social media strategy. If you’re not consistently posting content and engaging community, you’ll never enjoy the benefits of social media marketing. You wouldn’t water a garden once or twice then walk away from it, would you? Consistency is not an option in social media marketing.