Find and Convert Internet Marketing

So many leads, so little time...

Your prospects are looking for you on the Internet. Can they find you?

Do your most relevant keyword phrases deliver traffic to your website from search engines?  Is Internet Marketing something you do well?  Does your website convert visitors to sales opportunities?

If these questions remind you of one of your greatest challenges, don't fret, Find and Convert can help.  We do one thing really well - we help you find and convert leads on the Internet.  You don't have to learn the technical details of search engine optimization (SE0), pay-per-click (PPC) advertising, link building and Web 2.0/Social Media Marketing.  We'll handle all that for you because we're experts at Internet Marketing from strategy through implementation.  

Find and Convert can implement baseline Internet Marketing strategies including white-hat SEO, Link Building and PPC as well as develop a Web 2.0/Social Media Marketing strategy to harness the possibilities of blogging for business, podcasting, social networking and syndicating content.  We'll provide meticulous and easy to understand reports along with plain English advice that delivers results you can measure.

Don't put if off.  Get started NOW!

Bernie Borges - Social Media Web 2.0 Speaking Engagements

Bernie Borges is the founder and president of Find and Convert, an internet marketing strategy and search engine optimization company serving mostly B2B clients nationwide.  Bernie speaks frequently on Internet Marketing topics at local, regional and national events.  Bernie's speaking events include both live seminar and webinar formats. 

Bernie's speaking topics concentrate on practical topics of interest to marketers who seek to learn tips and best practices in search engine optimization (SEO), pay-per-click (PPC) advertising, and Web 2.0/Social Media Marketing topics.  Bernie has earned a reputation for delivering seemingly complex topics in plain language which is easily understood by business executives.  Bernie's previous management roles prepared him well to deliver content which is in high demand, at a level that meets the needs of his business audience. 

The list below includes speaking engagements during the past year. 

• NCI Healthcare Supply Chain Conference, May 2007
• Tampa Bay Technology Forum, August 2007
• Tampa Bay CEO Magazine Power Player Breakfast, December 2007
• TechSelect (a private conference held by TechData Corp.), May 2008
• Six webinars delivered during the last two years for Progress Software Partner Marketing series of Internet Marketing webinars.

Social Media Web 2.0 Speaking Engagement Testimonials!

Bernie also frequently delivers content on these topics in podcast format.  Visit his podcast page to listen to them. 

http://www.findandconvert.com/blog

Follow Me on Twitter! http://twitter.com/berniebay

Developing a Web 2.0 Social Media Marketing Strategy

Developing a social media marketing plan requires attention to all aspects of your marketing strategy including offline and online marketing. An Internet Marketing plan starts with a solid foundation of SEO (search engine optimization), possibly complemented with PPC (pay-per-click) plans. But, for long term results, all marketers need to consider how they can leverage the conversations taking place in the online viral communities in social media destination sites.

• Research your top competitor’s presence in Web 2.0 social media sites.
• Interview key stakeholders, e.g., company executives, key resellers, partners, etc.
• Review all your existing marketing materials.
• Research industry blogs and social media properties.
• Recommend a blog strategy and ongoing support.
• Look for opportunities to re-purpose content in social media properties.
• Identify any other industry websites with social media traits and study them for potential use.
• Recommend effective use of social media technologies according to the research findings.
• Recommend effective use of permission based email marketing leveraging social media platforms.

Social Media Marketing Plan Deliverable

Our deliverable will be a document detailing our research with specific recommendations for your company’s specific Web 2.0 Social Media Marketing strategy, no cookie cutter plans here! Find and Convert delivers a custom tailored social media marketing plan distinguishing between short and long term recommendations that can be implemented in phases to suit your budget.

The Web 2.0 Social Media Strategy technologies to be researched and explored will include:

• RSS enabling
• Blogs
• Micro Blogs
• Forums
• Social Networking Sites
• Content Publishing Sites
• Podcasts
• Wikis
• Permission email

Our deliverable will recommend specific ways in which your company can utilize these social media technologies. Wherever possible we'll outline costs, though in many cases the cost is "people's time." Part of the proposed social media strategy may include redefining employee roles to some extent for people to prioritize the details of the social media strategy.

Do you have a social media marketing Web 2.0 strategy in place? You need to before your competition sees you, "Out of the Conversation."

Contact Find and Convert today!

Located in Sunny Tampa Bay, Florida but proudly serving global clients everyday!

WEB 2.0 Assessment Overview

Background
Most businesses want to see their website rank well in Google, Yahoo and MSN (Live).  These search engines are recognized as the big three.  But, driving qualified traffic to your website is no longer limited to the big three.  The evolution of web properties known as Web 2.0 has produced many new (and not so new) ways to deliver traffic to your website.  And new ways are being innovated every day in Optimizing Web 2.0 Social Media Marketing.

Web 2.0 Assessment Summary
Find and Convert will conduct a Web 2.0 assessment outlining possibilities to consider for lead producing Internet Marketing strategies from Web 2.0 properties.  The primary purpose of the assessment is to identify high level strategies to consider in Web 2.0. 

Why Web 2.0?
The term Web 2.0 was coined by Tim O’Reilly in 2004.  It refers to internet properties that allow communities of people to collaborate and form communities.  The collective influence of communities in Web 2.0 properties is very powerful.  People’s facts and opinions are shaped greatly when they participate in communities in Web 2.0.  There is growing evidence that buyers of technology products and services spend time researching vendors in blogs and other Web 2.0 sites.   Therefore, marketers must become knowledgeable about the opportunities and the rules of engagement in Web 2.0 social media realm. 

The Web 2.0 Assessment:
In the Web 2.0 Assessment we review your competitor’s website and research blogs and other social media properties relevant to your industry.  We explore ways you can utilize such properties.  Possible social media marketing strategies may include the ideas listed below.  Note that any combination of these ideas will ultimately require a custom strategy unique to your business and industry.

1. Blogging/RSS
2. Social Networking
3. Podcasts
4. Wikis
5. User Generated Content

Web 2.0 Assessment Deliverable:
The Web 2.0 assessment report will explore how your business can practically explore Web 2.0 strategies as follows:

1. Blogging/RSS – Should your business host a blog?  If so, what topics?  What kind of personality?  How do you market your blog?  If you currently host a blog, we’ll review it and contrast it to other relevant blogs.  We’ll also review your website to determine how RSS can be deployed. 
2. Social Networking – Are there social networking sites or groups in your industry?  What are the marketing opportunities for you in social networking?
3. Podcasts – Are any of your competitors podcasting?  Is anyone relevant to your industry podcasting?  What topics and formats of podcasting are being used in podcast format in your industry?  What type of content do you currently market which has viable potential to be consumed in podcast format?
4. Wikis – Are wikis used publicly by any of your competitors?  Are there any other relevant wikis in your industry?
5. User Generated Content – Are there videos or other forms of UGC in your industry?

General Recommendations:
Web 2.0 is still maturing.  For most businesses, a Web 2.0 strategy is evolutionary.  Based on the findings outlined above, we’ll make general recommendations to consider in a Web 2.0 strategy. 

Don't put it off!  Get started NOW!

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Main:          727-234-0952       

What Is Social Media Marketing - SMM?

In 2004 the term Web 2.0 was coined to characterize tools becoming available on the web that allow people to subscribe to content on certain destination sites, such as blogs and forums.

People can interact with others in “communities” of people who share common interests and concerns and share content with each other in a conversational tone. Since 2004, the term Web 2.0, has evolved and morphed into what is called Social Media simply because this is word of mouth content and referrals driven by people, not search engines.

What is Social Media?

There are three types of social media destination sites: Content Sharing, Content Publishing, Social Networking. The explosive growth of social media among consumers has been noticed by businesses. Many businesses in many industries are harnessing the collective influence of online social communities. In May 2005 BusinessWeek wrote a cover story about the importance of corporate blogs. In May 2008 they did a follow up story updating it with current social media trends to highlight the worldwide growth and how businesses are harnessing (Web 2.0) social media marketing.

The most compelling reason most businesses should embrace social media marketing is because it offers you an opportunity to “cast a wide net” to reach your target audience.

Why is Social Media Important?

While SEO and PPC is a great way to drive traffic from search engines, consider that search engines are also displaying results from social media sites including blogs, forums, YouTube and links from social media networking sites. The viral (word of mouth) potential of social media is hugely powerful.

The “conversations” which occur on social media web properties can be very influential because the communities that form online travel fast and the word spreads both online and offline. Let’s also remember a social media marketing strategy must be implemented in consideration with all other aspects of your marketing strategy. In fact, a social media plan touches many aspects of your marketing and communication strategy.

Social media Web 2.0 requires that you expand your thinking when planning all marketing activities ranging from product launches, press releases, organic SEO , trade shows, etc.

To learn why your business should develop social media marketing strategy, Contact Find and Convert today!