What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers.
This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!
A social business doesn't measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility.