I’m sure most of you have heard of Seth Godin. If you’re not familiar with Seth Godin, he’s a famous best-selling author, blogger, and marketer. I thought it might be fun to take some of his awesome quotes and apply them to content marketing.
Ideally, your marketing team is organized around a storytelling mindset. This is a culture shift that doesn’t happen overnight. Even better is when the entire organization has a storytelling mindset. As you produce and publish content that tells a story, it naturally gets ingrained into the DNA of the enterprise.