Posts Tagged ‘video marketing’
It’s nearly impossible to communicate effective B2B marketing messages in a brief enough timeframe for today’s prospects’ short attention span. Few B2B marketers have visual storytelling / scriptwriting skills. Online video as a B2B marketing vehicle isn’t a fad. It’s a sea change. It’s time to do your homework – learn these new skills.
As the old saying goes in real estate, Ken has learned that in marketing it’s content, content, content. Ken’s strategy is to give his best in 3 to 5 minutes. He produces content that delivers on the 3 E’s reaching people who are interested in his content. Ken’s videos are very authentic and human. For example, during a vacation in Utah he created some video with beautiful scenery. It was totally unscripted, raw video because it was so casual with some good advice from Ken.
Video content is a terrific way to strengthen your brand and bridge the gap between sellers and buyers. Branded video content is the most effective way to maintain control over your brand. Have fun with it. Entertain your audience. They’ll reward you for it.