Items Tagged With Web 2.0 strategies
Written By: Administrator
Section: Services
Category: Our Services
2008-01-23 08:58:11
An Internet Marketing strategy needs to be implemented with meticulous attention to detail and results. Find and Convert can be an extension of your marketing team to implement your Internet Marketing Services.
Find and Convert implements Internet Marketing strategies for clients across the U.S. and Canada. Our Internet Marketing services cover the basics to the advanced including search engine optimization, link building, pay-per-click advertising (PPC) and Web 2.0 strategies.
When we begin a new client engagement we measure the current status of your Internet Marketing results to establish a baseline. Using Google Analytics we measure the most meaningful data about your website traffic including traffic, sources of visits, keywords, page views, time spent, bounce rates, conversion rates, conversion costs and much more. In short, we measure many Internet Marketing details to measure results for ROI - return on the Internet.
As we implement our Internet Marketing services using our expert staff and project-centric approach, we continue to measure results through detailed metrics and trends. We review reports with you in detail to track results and to understand how the strategy is progressing and what actions should be taken. We use tools such as Google Analytics and others to deliver data and metrics that allow us to stay close to the action and keep the results on track. Our measurement and actions taken are proactive and reactive to market shifts.
Visit our SEO, PPC or Web 2.0 pages to learn more.
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Written By: Bernie Borges
Section: Services
Category: Web 2.0
2008-02-09 13:14:58
RSS is at the heart of Web 2.0.
RSS stands for (Really Simple Syndication) and it allows people to subscribe to your content. Whenever you see the universal RSS icon image, which is usually hyperlinked to a web feed, you can subscribe to the content from which it is linked.
RSS is one of the main characteristics of Web 2.0 because you are able to provide your audience (your community) the ability to stay informed of your content as it changes or gets updated.
Examples of content you can RSS enable include podcasts, newsletters, press releases, blog entries and any content on your website that changes frequently enough to warrant RSS enabling!
RSS feeds come in different forms. There are many RSS feedreaders or aggregators ranging from Google Reader, YAHOO!, NewsCrawler, Windows Live, NewsGator and Bloglines and others. Users subscribe to your “feed” simply by clicking the RSS icon in their browser. This will create the subscription process. As the reader checks their subscribed feeds, the most recent entries of subscribed content are displayed.
RSS enabled content is a terrific part of your Internet Marketing strategy. You can and should consider offering content to your community to keep them informed on topics of interest to them. The content you offer doesn’t necessarily need to be your content.
Find and Convert offers RSS enabled content to our website visitors. The content includes content from our Internet Marketing blog, as well as other blogs which offer useful, relevant content to our readers on Internet Marketing, podcasting, blogging for business and other Web 2.0 strategies.
If you have not yet begun your Web 2.0 marketing strategy, the simplest way to get started is to offer your readers RSS-enabled content.
Consider the content within your business that changes frequently and RSS enable it. When you work with Find and Convert to design and implement your Internet Marketing strategy, we’ll help you identify content that can be RSS enabled.
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