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5 B2B Lead Generation Strategies for 2012

 by Bernie Borges on November 1st, 2011

Q4 Is Prime Time for B2B Lead Generation If you’re a B2B marketer you know the balancing act in Q4. Your sales team needs to close sales in the fourth quarter of the year. And, you need to wake up on New Year’s Day with a healthy sales pipeline for the first quarter of the new year. So, now is the time to be executing effective lead generation... 

Google Panda Update is Not As Complex As You May Think by Bernie Borges on October 26th, 2011

Follow Google’s Guidelines For Sustained SEO Results Marketers have been excessively focused on understanding the effects of the Google Panda update on their website search rankings since the first announcement in February 2011. SEO advice for Panda has been overwhelming for most marketers. Fundamentally, the Panda update is Google’s way of doing... 

Personal Brand is Different Than Corporate Culture by Bernie Borges on October 20th, 2011

Positive Personal Brand Doesn’t Replace Corporate Culture An employee’s conduct in the public eye is perceived as his or her personal brand. There is a lot of potential for productive personal branding when there is congruency between the employee’s conduct and the company’s culture. And, there is potential for unproductive personal branding,... 

LinkedIn for Marketing, Sales, and Career Seekers Gets Results by Bernie Borges on October 10th, 2011

LinkedIn is the most valuable social site for marketing professionals, sales professionals and of course for career seekers. LinkedIn warrants more of your attention whether you’re a marketing professional, a sales professional or a career seeker. As Facebook continues to get a lot of attention by the media and by marketers; and Google+ is likewise... 

SEO Results Through 5 Easy Tips by Bernie Borges on October 3rd, 2011

Modern SEO is a Mix of Fundamentals and Social Currency All businesses want to be found online by their prospective customers when they search. Many marketers assume that ranking well in Google is the ticket to driving traffic to their website. The reality is that it’s only a part of the equation. Many B2B businesses are not getting the SEO results... 

4 Characteristics of a Social Business by Bernie Borges on September 23rd, 2011

Enough with the social media announcements! Whew! The pace of updates, announcements and new innovations in social media coming available seemingly on a daily basis are more than anyone can follow. In the past week alone we’ve seen major updates on Google+ and from Facebook. Twitter has also announced new features. And, LinkedIn is doing its fair... 

Blog Case Study: Anatomy of a Successful Blog by Billie Ginther on September 16th, 2011

Blogging has become an intricate component of any digital marketing strategy. Consistent execution is key for a successful blogging strategy. I have been following NFC Rumors since its inception May 2011. NFC Rumors is a case study in blogging that exemplifies what can be accomplished with a well-planned and well-executed content marketing strategy... 

Content Marketing World Rock n Rolls by Bernie Borges on September 10th, 2011

Highlights from Content Marketing World 2011 This week I had two “first” experiences. I visited Cleveland for the first time. While I was there I had the honor (and enjoyment) of speaking to students at Cleveland State University. Todd Wheatland and I spoke about careers in content marketing. My other first was attending the inaugural Content Marketing... 

Why Some B2B Marketers Should Not Use Facebook by Bernie Borges on September 1st, 2011

Facebook Marketing for B2B Businesses Not Always a Fit I teach a full day workshop on Facebook for Marketers through the American Marketing Association. One of the topics we discuss is the use case for B2B Facebook marketers compared to B2C marketers. Below is a point-counter-point discussion between me and Gerry Praysman of Brainshark on this topic. ... 

How to Succeed at Digital Marketing Failure by Billie Ginther on August 25th, 2011

We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know. 11 Rules to Insure... 

How Many Experts Required for Effective Online Marketing Strategies? by Billie Ginther on August 16th, 2011

This entry is part 2 of 2 in the series Effective Online Marketing We’re all familiar with the humorous cliché “how many (fill in the blank) does it take to screw in a light bulb?” Obviously, most anyone can handle the mechanical task of inserting a light bulb into the appropriate receptacle. However, the light bulb itself has no value without... 

5 Tips to Win in Social Search by Bernie Borges on August 10th, 2011

  Search engine optimization has been on a rapid evolution curve over the past three years. Dating back to October 2009 when Google first introduced its social search strategy, to the recent introduction of the +1 button, and now the Google+ social network, the social search ride has been fast and furious. The New SEO is Social Search With more... 

Why Google+ is Good for SEO Marketing by Bernie Borges on August 4th, 2011

  Google+ is just a little more than one month old (on the publish date of this post). I’ve been using the new social networking site everyday and closely following the media coverage. I must admit my enthusiasm for Google+ continues to grow, even if it is currently limited to individuals. That said, there are business marketing benefits today... 

How to Produce All the Quality Content You Need by Bob Leonard, Guest Blogger on July 26th, 2011

The way it used to work was a B2B salesperson knocked on doors and built relationships over time. Eventually he built trust and prospects began to believe what he told them. That sales model is gone along with the two martini lunch. Today it’s much more effective and much cheaper to generate leads and nurture them via quality content delivered online How?... 

5 Effective Online Marketing Tips to Avoid Mistakes When Considering a New Website by Billie Ginther on July 20th, 2011

This entry is part 1 of 2 in the series Effective Online Marketing As a boutique internet marketing agency, our new client engagements often begin with a comprehensive online marketing strategy. This provides our clients with a strategic plan to brand themselves online to address their audience’s needs. It also provides a lens in which to view... 

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