Twitter Micro Blogging in the Enterprise

Twitter is a micro blogging service. People who use Twitter are answering the question “what are you doing right now.” The Twitter platform hasn’t been around very long. But, as many innovations in Web 2.0 social media , the viral spread has been pretty amazing and impressive. Admittedly, many people who use Twitter micro blogging do so for entertainment and just because it’s new and “cool.” But, how many innovations can we name where the early adopters used the product because it was interesting and cool.

One such innovation is the personal computer. When the PC first became available to the masses the earliest adopters were consumers in the home. The first slew of software products were for home use. In time business programs such as spreadsheets, databases and presentation graphics became available and the PC explosion in the enterprise is now historic. Just look at Microsoft’s history for evidence of this.

Twitter as a social media Web 2.0 micro blogging platform offers the business enterprise very interesting potential uses. Whether or not the future of corporate micro blogging will be based on Twitter or another company who replaces Twitter as the prevailing platform (remember WordPerfect?), remains to be seen. Other micro blogging companies currently available include Pownce, Jaiku and FriendFeed.

Social Media for Business

Find and Convert understands the power of micro blogging in enterprise Web 2.0 strategies. Here are just a few examples of how Twitter can be used:

• Customer Service
• Technical Support
• Sales Support
• TBD in Your Enterprise

Our entire focus is to help our clients harness the business opportunities available on the Internet. through solid core best practice search engine optimization .  Social media marketing strategies which may include the use of a micro blogging platform such as Twitter should be a consideration for many businesses. Is Twitter right for your business? We wouldn’t assume the answer is yes.

We have found through client consulting engagements that in some instances there is a strategic application opportunity for Twitter. Organizations as diverse as Dell Computer, Jet Blue, Zappos and the Los Angeles Fire Department are using Twitter in strategic social media marketing strategies. Twitter is a tool. How you harness this social media marketing tool is a function of strategic thinking and research.

Does your business have potential to use a micro blogging platform such as Twitter? Contact Find and Convert located in Sunny Tampa, Florida - serving the global markets to explore these social media Web 2.0 possibilities.

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