WEB 2.0 Assessment Overview

Background
Most businesses want to see their website rank well in Google, Yahoo and MSN (Live).  These search engines are recognized as the big three.  But, driving qualified traffic to your website is no longer limited to the big three.  The evolution of web properties known as Web 2.0 has produced many new (and not so new) ways to deliver traffic to your website.  And new ways are being innovated every day in Optimizing Web 2.0 Social Media Marketing.

Web 2.0 Assessment Summary
Find and Convert will conduct a Web 2.0 assessment outlining possibilities to consider for lead producing Internet Marketing strategies from Web 2.0 properties.  The primary purpose of the assessment is to identify high level strategies to consider in Web 2.0. 

Why Web 2.0?
The term Web 2.0 was coined by Tim O’Reilly in 2004.  It refers to internet properties that allow communities of people to collaborate and form communities.  The collective influence of communities in Web 2.0 properties is very powerful.  People’s facts and opinions are shaped greatly when they participate in communities in Web 2.0.  There is growing evidence that buyers of technology products and services spend time researching vendors in blogs and other Web 2.0 sites.   Therefore, marketers must become knowledgeable about the opportunities and the rules of engagement in Web 2.0 social media realm. 

The Web 2.0 Assessment:
In the Web 2.0 Assessment we review your competitor’s website and research blogs and other social media properties relevant to your industry.  We explore ways you can utilize such properties.  Possible social media marketing strategies may include the ideas listed below.  Note that any combination of these ideas will ultimately require a custom strategy unique to your business and industry.

1. Blogging/RSS
2. Social Networking
3. Podcasts
4. Wikis
5. User Generated Content

Web 2.0 Assessment Deliverable:
The Web 2.0 assessment report will explore how your business can practically explore Web 2.0 strategies as follows:

1. Blogging/RSS – Should your business host a blog?  If so, what topics?  What kind of personality?  How do you market your blog?  If you currently host a blog, we’ll review it and contrast it to other relevant blogs.  We’ll also review your website to determine how RSS can be deployed. 
2. Social Networking – Are there social networking sites or groups in your industry?  What are the marketing opportunities for you in social networking?
3. Podcasts – Are any of your competitors podcasting?  Is anyone relevant to your industry podcasting?  What topics and formats of podcasting are being used in podcast format in your industry?  What type of content do you currently market which has viable potential to be consumed in podcast format?
4. Wikis – Are wikis used publicly by any of your competitors?  Are there any other relevant wikis in your industry?
5. User Generated Content – Are there videos or other forms of UGC in your industry?

General Recommendations:
Web 2.0 is still maturing.  For most businesses, a Web 2.0 strategy is evolutionary.  Based on the findings outlined above, we’ll make general recommendations to consider in a Web 2.0 strategy. 

Don't put it off!  Get started NOW!

Toll Free:    888-660-1981       
Main:          727-234-0952       

---