Web Analytics ReportingImprove Your Website Traffic

Your website is your primary online communication channel working for you 24/7. The digital marketing strategy we develop in collaboration with you will optimize your website for maximum lead generation and branding value.

Results Are in the Details

In order for us to measure online results of your digital marketing plan, one of the performance actions we take is to study your web analytics often and in great detail. We carefully measure results in:

Web Analytics Study Requires Two Components

  • Web analytics tracking tools
  • Interpretive human capital

HubSpot Delivers Web Analytics Solutions

As a HubSpot Certified Partner, we use the web traffic tracking tools provided by the HubSpot marketing software to track details such as:

  • Keyword ranking
  • Competitor keyword ranking
  • Sources of website traffic
  • Leads from the various forms on your website
  • Sources of leads from your website
  • Website visit to lead ratio
  • Keywords producing leads
  • Impact of marketing events on website traffic

Web Analytics that Deliver Marketing ROI

In order to improve website traffic, we use a variety of website analytics tools for ROI analysis such as Google Analytics. In Google Analytics some of the key metrics we track include:

  • Visits, page views, bounce rates, average time on site
  • Top sources of website traffic
  • Top content viewed by website visitors
  • Top keywords driving website visitors
  • All of the above (and more) on a month over month and quarter over quarter basis
  • Adwords campaign performance

The partial list of analytics details described above represents baseline web analytics which any competent digital marketing agency can perform. Our focus is to see “the forest from the trees” through interpretive analytics.

Interpretive Web Analytics

Anyone can produce analytics reports. Through interpretive analytics, we uncover the trends of the activity on your website as it pertains to your goals of producing sales leads.

We track performance trends and recommend action steps on an ongoing basis to continually optimize the results you seek.

Do you want to know more about how we create custom web analytics reports that deliver actionable steps for digital marketing campaigns? Contact us to learn more.